Old Ford Same Day Flowers

Welcome to Old Ford Florist, your friendly local florist crafting beautiful, bespoke bouquets right in the heart of Old Ford. From classic roses to wild garden-style arrangements, every one of our flowers is hand-selected and arranged by our experienced florists who know what local customers love.

We offer reliable same-day delivery across Old Ford and surrounding areas such as Bow, Hackney Wick and Mile End - perfect for birthdays, anniversaries, sympathy tributes or those just-because moments. Place your order online by 3 PM and we'll ensure your flowers are designed, wrapped and delivered with care the very same day.

Our team knows the neighbourhood well - from the paths around Victoria Park and the canals by Old Ford Lock to the homes and offices near Roman Road. That local knowledge means timely deliveries and arrangements tailored to the tastes of our community.

  • Handcrafted bouquets made fresh on the day of delivery
  • Trusted local florist serving Old Ford and nearby East London
  • Secure and easy to order online for same-day surprises

Whether you need a vibrant thank-you bouquet, romantic flowers, or a thoughtful sympathy tribute, Old Ford Florist is here to help you say it beautifully, today.

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SAME DAY DELIVERY
Against a crisp white backdrop, a mixed bouquet of richly coloured flowers is presented head-on, revealing every nuance of the blooms as if they were freshly arranged in an Old Ford Florist studio. The arrangement is round and full, a carefully balanced dome where warm and cool tones play off each other. Central to the bouquet are several open roses, their petals unfolding from a sunny golden yellow heart into more intense orange shades, with soft touches of red at the very edges, evoking both comfort and excitement. Around them, numerous white daisy-like chrysanthemums lend lightness and clarity, their clean petals encircling vivid lime-green centres that sparkle like tiny beacons. Nestled thoughtfully among these are clusters of smaller magenta and fuchsia chrysanthemums, with tightly packed petals forming cushioned spheres of colour, each one finished with a yellow-green centre that subtly echoes the daisies. Dark, glossy foliage emerges between the blossoms, adding depth and contrast, much like the greenery you might glimpse around Victoria Park or the towpaths of nearby Hackney Wick. The bouquet's stems are visible at the bottom, neatly tied and sharply cut, hinting at cool dampness and ensuring the viewer can almost sense the freshness. No vase or wrapping distracts from the natural beauty of the flowers; the focus is entirely on their structure, colour, and interplay. The feeling is one of thoughtful joy and refined celebration, perfect for brightening a flat near Roman Road Market, sending congratulations on a new baby in Bow, or offering a heartfelt thank-you to someone whose day you'd like to transform with colour and fragrance.
BERRY BURST
£43.00
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This radiant, hand-tied bunch of roses reads like a quiet love letter rendered in petals and ribbon. The composition favours large, fully opened roses in gentle blush pink and creamy white, their layered petals forming soft, buttery spirals that invite touch. Bright magenta-pink roses are sprinkled through the cushion of blossoms, their richer tones lending depth and joyful punctuation, while a few pale lavender blooms introduce a cool, poetic note. Tucked between the larger flowers are clusters of tiny spray roses - mostly creamy white with whispers of pale yellow at their centres - creating pockets of delicate texture that make the whole arrangement feel intimate and lovingly layered. Glossy dark-green foliage, probably ruscus or salal, peeks between the flowers; its elongated, slightly waxy leaves provide a crisp, verdant frame that enhances the roses' colours and gives the bouquet a healthy, abundant silhouette. The stems are gathered firmly at the base and finished with a wide, baby-pink satin ribbon tied into an elegant bow; the ribbon's sheen mirrors the leaves' gloss and completes the composition with a tender flourish. Bathed in soft, neutral light against a white background, the bouquet suggests a faint, classic rose scent and a mood of sincere affection - fitting for a birthday surprise, an anniversary celebration, or a thoughtful gesture for someone special in the nearby Victoria Park or Cambridge Heath area.
GLAMOUR
£67.00
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Bathed in soft natural light against a pure white backdrop, this hand-tied bouquet reads like a slice of summer sunlight you can hold. Dominating the rounded design are several large, open roses in a spectrum from molten orange to honeyed gold, their layered petals offering juicy, velvety texture and a warm, heady scent. Interspersed among them are fluffy coral and peach carnations whose frilly, densely packed petals create plush volume and a comforting tactile contrast to the roses. Sprightly gerbera daisies in apricot and soft peach lift the arrangement with broad, flat faces and green-yellow centres that add lively focal points. Flecks of tiny white filler blooms-reminiscent of freesia or small spray flowers-dot the composition, brightening the warmer tones and adding delicate airiness. Pale green, star-like filler clusters and slender sprigs echo through the bouquet, while round, silvery eucalyptus leaves provide cool, aromatic counterpoints and a graceful, organic silhouette. The stems are gathered and tied neatly at the base in a hand-tied style that suggests freshness and care, perfect for presentation or gentle arranging into a vase. As a local florist, I imagine handing this to a customer collecting on Old Ford Road or delivering across Mile End and nearby Victoria Park-an arrangement meant to celebrate birthdays, anniversaries, or to bring a quiet lift to a friend's kitchen table. Texturally rich, softly scented, and visually warm, it feels like a carefully considered, neighbourhood-made gift that radiates cheer without fuss.
BRIGHT KISS
£55.00
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This sophisticated bouquet, carefully composed by Old Ford Florist near the vibrant Mile End and Hackney Wick, embodies a harmonious symphony of colour and texture against a pristine white canvas. The arrangement's heart is formed by grand hydrangea heads, awash in gradients of deep indigo, peacock teal, and subtle purple, their multi-faceted petals reminiscent of the lush gardens lining Regent's Canal. Nestling in between, roses unfold in soft lavender-soothing and fragrant-as well as timeless creamy white, their layers unfurling with quiet elegance. The bouquet's textural richness is amplified by plump white ranunculus, giving the composition a plush, almost tactile feel. Slender shoots of pale yellow lisianthus peek through, their buds and half-open blooms inviting a fresh zest. Among the star blooms, smaller accents of fuchsia-pink flowers twine gracefully, adding bursts of lively colour, while wispy pale pink astilbe softens the outlines, making the ensemble feel light and romantic. Delicate clusters of lacy green and white filler blossoms provide a gentle, intricate foundation. A medley of dark, glossy foliage frames and elevates the arrangement's colours. Bound at the base, the stems are neatly finished with a luxurious royal purple satin ribbon, a final artistic flourish that harmonizes beautifully with the bouquet's cool palette. Imbued with sentiments of joy, love, and grace, this bouquet is ideal for marking milestones or lending elegance to a cherished celebration in the heart of Old Ford.
TIMELESS VICTORIAN
£57.00
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Set against a clean white backdrop, this rounded hand-tied bouquet looks as if it has just been finished by a skilled Old Ford florist, every stem thoughtfully placed. Dominating the composition are large hot pink roses, fully open and velvety, their layered petals forming sumptuous whorls of colour that immediately draw the eye. Around them, lime green spider chrysanthemums stretch out in fine, spidery filaments, the chartreuse tones bringing an energetic, almost zesty brightness to the design. Deep indigo and royal purple lisianthus blooms, some tightly budded and others unfurled into delicate, bell-like flowers, add depth and a quietly luxurious feel, reminiscent of evening shadows over the streets around Old Ford Road. Scattered through the bouquet, sunny yellow gerbera-style daisies beam with cheerful warmth, evoking weekend strolls to nearby markets and gatherings with friends. A single cream-to-pale-yellow rose bud peeks through the brighter flowers, its tightly wrapped petals creating a gentle contrast and hinting at new beginnings. Fine clusters of soft lavender or blush-toned filler flowers, along with slim, upward-reaching green and white buds, bring a natural, garden-like looseness, as though freshly gathered from a well-tended East London plot. The flowers rest in a cradle of lush foliage: broad, smooth dark leaves, airy fern fronds, and eucalyptus-style stems that lend both structure and a feeling of freshness. The bouquet radiates joy, gratitude, and celebration, perfect for marking birthdays, promotions, new homes, or simply sending a colourful surprise with local delivery across Old Ford and the surrounding neighbourhoods.
GARDEN STROLL
£49.00
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This exuberant bouquet reads like a pocket of sunlight wrapped in ribbon: a dense, opulent cluster of roses arranged with confident, practiced hands and presented against a bright white background so every hue can sing. The composition balances warm, sunny yellow roses with soft cream, blush pinks and confident fuchsia, while two-toned pink-and-white blooms add tenderness and small, deep burgundy spray roses bring shadowed intensity. Textures play across the composition - broad, unfurled hybrid tea heads sit beside compact spray roses and tender, tight buds that promise further bloom. Fresh, glossy greenery, probably ruscus or salal, threads through the flowers, offering cool contrast and a slightly woodland freshness. A wide scarlet satin ribbon secures the stems in a neat, sculpted hand-tie and the bow's long tails cascade down; a discreet white tag tucked into the ribbon reads "Happy Holidays," hinting at festive intent. In words I might share with a customer, I would note the bouquet's soft, citrus-tinged fragrance and the satiny texture of the petals, both of which combine to create a sense of warmth and uplift. Imagining it delivered by a local florist, it suits the arc of celebrations around Old Ford - thoughtful for a birthday on Roman Road or a congratulatory surprise sent to a home near the canal by Old Ford Lock. It's an elegant, joyful gift that feels handcrafted and immediate.
CRAZY IN LOVE
£69.00
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In this image, a lush mixed bouquet rises proudly from a simple clear glass vase, the composition glowing against a pure white background so that every colour and texture stands out. Deep red roses create a passionate core, their velvety petals unfurling in tight, layered spirals that feel both classic and comforting. Nestled close by, a pair of golden yellow gerbera daisies with dark brown-orange centres lend a burst of sunshine, their broad, flat faces almost smiling toward the viewer in the same open, friendly way neighbours greet one another around Roman Road. Enveloping these stars, soft pink and lilac daisies or chrysanthemums spill outward, each bloom formed of many slender petals framing a small yellow centre, giving the whole bouquet a light, feathery volume. Dotted throughout are slender stems of purple and lavender lisianthus; their bell-shaped, gently folded blossoms bring a refined elegance and a cool tone that balances the warmth of the roses and gerberas. Adding an unexpected twist, bright red hypericum berries peek out between the petals, tiny, polished spheres that create delightful contrast and a tactile, almost berry-hedge charm. A rich assortment of greenery-broad, dark leaves and airy, pale green shoots-cradles the flowers, providing structure and a fresh, just-cut feeling, like foliage gathered from the edges of nearby parks. The transparent vase reveals the carefully aligned stems immersed in clear water, evidence of thoughtful, professional floristry. The overall mood is one of relaxed celebration, a bouquet perfectly suited for birthdays, congratulations, or simply sending a moment of colour and joy to someone in Old Ford.
FRESH SCENT
£43.00
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Captured against a bright white background, this round, hand-tied bouquet radiates softness and romance, as if freshly prepared in a local Old Ford workshop before heading out for same-day delivery. The eye is first drawn to the creamy white and ivory roses, fully open with generous, spiralling petals that form luxurious cups of colour at the centre of the design. Nestled around them are clusters of small pink spray roses, some just beginning to unfurl, others more open, lending a charming, garden-like feel and subtle variations of blush and rose-pink. A few vibrant pink gerbera daisies punctuate the arrangement, their broad, flat petals framing dark central disks that anchor the palette and introduce a modern, upbeat note. Soft, ruffled carnations in a light, powdery pink tone add volume and a comforting, textured layer reminiscent of traditional East London cottage gardens. Between these main blooms sit slim-petalled white alstroemeria, their inner petals delicately streaked and speckled in fine reddish-brown, which adds an intricate, almost painterly detail. Sprays of white baby's breath weave through the bouquet like a mist, creating a sense of air and movement so the flowers appear to float together rather than simply sit side by side. Touches of fresh green foliage and neatly aligned stems at the base ground the pastel colours and emphasise the florist's careful craftsmanship. The bouquet feels perfect for celebrating a new baby in one of the modern flats overlooking the Hertford Union Canal, sending gentle sympathy, or simply brightening a friend's home off Old Ford Road with a heartfelt, timeless gift of fresh flowers.
AMALFI LOVE
£59.00
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A generous, rounded bouquet fills the frame against a pure white backdrop, its colours so vivid they seem to glow, like a burst of sunshine on a clear day in Old Ford. Dominating the arrangement are joyful yellow tones: classic yellow roses, perfectly shaped with softly spiralling petals, sit alongside plump chrysanthemums and smaller daisy-like flowers that spread their brightness through every corner of the design. Threaded between these are striking orange gerbera daisies, their wide, flat petals and contrasting centres creating a playful, modern feel reminiscent of vibrant market flowers along nearby Roman Road. Deep purple lisianthus weave gently through the warm palette, their layered, satin-like petals curling inwards as if caught in a gentle breeze, while occasional lilac buds and creamy white accents bring subtle lightness and balance. Popping out from the warm hues are lime-green button chrysanthemums, their rounded, textured forms adding a crisp, almost zesty freshness that echoes the greenery of Victoria Park. Scattered throughout, clusters of shiny red hypericum berries lend a festive, almost berry-wreath quality, suggesting celebration, gratitude, or an important life moment like an anniversary or promotion. The bouquet is cushioned on a base of glossy, dark green foliage, probably Ruscus and similar leaves, with fine, spiky blades of ornamental grass rising up to give the design movement and height. Each stem appears carefully positioned yet relaxed, creating a sense of effortless abundance that feels both polished and natural. Tied securely at the base, this hand-tied bouquet looks ready for same-day delivery across Old Ford, bringing a wave of colour and happiness to a kitchen table, office desk, or cosy living room.
TROPICAL SENSATION
£59.00
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An elegant, round hatbox of flowers sits perfectly centred against a pristine white background, the kind of arrangement you might imagine arriving at a stylish Old Ford townhouse near the Hertford Union Canal. The container is a delicate, light pink cylinder with a smooth, velvety finish, encircled by a narrow coral-red satin ribbon that crosses at the front in a neat bow. A small, cream-coloured gift tag with soft green lettering dangles from the bow, hinting at a personal message tucked into the delivery. Above the rim of the hatbox, the bouquet swells into a generous, domed cluster of pastel blooms and fresh greenery. Dominating the eye is a sumptuous rose in full bloom, its petals washed in pale blush at the edges and deepening to a more intense pink curl at the centre. Around it, crisp white chrysanthemums with vibrant yellow-green centres create a sense of clarity and brightness, like a burst of daylight over Old Ford Road. Slender stems of white alstroemeria weave through the design, their trumpet-like flowers marked with fine speckles that draw the gaze closer. Interspersed pockets of deeper pink flowers, possibly spray roses or lisianthus, lend depth and contrast, echoing the romantic notes of the central rose. Nestled among the blossoms is a carefully chosen mix of foliage: round, silvery eucalyptus leaves, darker green fillers, and little sprigs tipped with tiny buds that give an organic, almost freshly picked feel. The overall effect is one of softness and quiet luxury, a modern take on traditional flower gifting that would feel just as at home on a café table off Parnell Road as on a bedside in a nearby Victorian terrace, perfect for marking heartfelt occasions with a gentle yet polished flourish.
CAPRI CALYPSO
£65.00
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This image shows a richly detailed, hand-tied bouquet set against a clean white background, allowing every colour and texture to stand out clearly. At its centre, large garden roses in shades of blush pink, dusty mauve, and antique rose open gracefully, each swirl of petal creating a sense of calm romance. Ruffled carnations surround them, their petals softly layered from creamy nude and pale blush to deeper rosy edges, adding volume and a slightly nostalgic, vintage feel. Threaded through these warm tones are striking notes of deep indigo and royal blue, including a prominent anemone with a dark, inky centre and several tight tulip-like buds, bringing dramatic contrast like patches of shadowed sky over the canals around Old Ford. Pale lilac and lavender stock stems rise delicately above the rounded shapes, their clusters of tiny blooms adding lightness and a hint of gentle fragrance that you can almost imagine perfuming a quiet kitchen or living room. Silvery eucalyptus leaves mingle with darker, glossy foliage, their cool green tones balancing the richer colours and suggesting that crisp, fresh aroma familiar to anyone who loves seasonal flowers. The stems are neatly gathered and bound at the base, clearly showing this is a freshly prepared, hand-crafted bouquet, ready for delivery across Old Ford. The overall mood is soothing yet expressive, ideal for celebrating a birthday, sending congratulations, or offering comfort - a bouquet that seems designed to bring a moment of stillness and beauty into everyday East London life.
NOBLE BEAUTY
£67.00
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Arranging this bouquet in Old Ford's gentle morning light, I am drawn to the way blush-toned gerberas and delicate pink roses interact-a dance of colour much like the interplay of sun and shadow along the Regent's Canal. The soft hues of pink blend seamlessly, washed lightly across the petals like a watercolour memory, while bold spikes of deep purple statice add a pleasing punctuation and energy. Each leaf is vibrant with dewy freshness, its cooling green base calming and grounding the expressive blooms that reach overhead. Framed by an understated glass vase, the overall impression is both airy and abundant-akin to a spring morning's optimism drifting through open windows. These flowers invite you in, their dewdrop freshness and radiant tones promising comfort and cheer. Whether intended as a luminous get-well gesture or a graceful accent for a living room near Old Ford Road, this arrangement embodies skilled craftsmanship and the joy of giving something truly beautiful, crafted for neighbours by someone who knows the neighbourhood's unique charm.
PINK DAZE
£49.00
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ALL OF ME
ALL OF ME
£100.00
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Framed like a small, private bouquet portrait, this Florist's Choice arrangement feels both intimate and deliberately curated. Dominant, ruffled garden roses in pale pink and blush form the focal heart of the composition, their layered petals soft to the eye and suggestive of a gentle rose perfume. Interspersed are plum and burgundy hellebore-style blooms that anchor the palette with dramatic depth, while delicate striped sweet peas in pale lavender and white trail through the bouquet with an almost musical lightness. Coral and peach ranunculus contribute warm, concentric layers, and small creamy-white filler flowers add pops of quiet brightness. The greens - a harmony of slender tendrils, eucalyptus-like sprigs and broader leaves - knit the blooms into a loose, garden-inspired shape, offering movement and natural texture. A translucent white square overlay sits over the flowers, bearing the flowing script "Florist Choice," the smaller uppercase "CHOICE" below it, and the prominent "?100" price at the bottom, signalling this is a florist-selected, premium option. Hands gently cradle the stems at the base, sleeves of pale clothing blurred behind, giving the image a human touch and a sense of careful handling. Soft daylight picks out the sheen on petals and the velvet of the darker flowers. This image suggests a thoughtful gift for birthdays or to mark a special moment and evokes the seasonal, hand-gathered style often chosen for deliveries across Old Ford, Roman Road and the surrounding East London neighbourhoods.
FLORIST CHOICE £100
£100.00
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PINK POP
PINK POP
£72.00
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Carefully arranged and photographed on a stark white background, this dense, hand-tied bouquet reads like a small celebration for the senses, the kind I might place on a windowsill overlooking Roman Road Market. Several large magenta Gerbera daisies dominate the composition, their concentric petals radiating from dark, almost intricate central discs; their colour is a vivid, fuchsia-leaning magenta that brings instant cheer. Interspersed among them are creamy white roses, their layered petals tightly furled at the heart and gently opening toward the edges, offering a soft, familiar scent and a timeless romantic counterpoint to the gerberas' exuberance. Deep purple Alstroemeria or Peruvian lilies thread through the bouquet, their trumpet-like shapes and spotted throats contributing delicate pattern and a subtle exotic note. Lush green foliage - a combination of broad glossy leaves and more linear, sword-like greens - builds volume and sculptural support, catching light to create pleasant highlights and soft shadows. A clear glass vase is slightly visible at the base, giving weight and balance to the arrangement without stealing focus. The overall mood is joyful yet elegant, suited for gifting, hosting, or quiet remembrance; it feels at home in a flat near Victoria Park or delivered locally across Old Ford. As a florist who arranges daily for neighbours, I note the freshness, the tactile variety of textures, and the care in balancing colour so the bouquet reads beautifully from every angle.
MESMERIZING HARMONY
£49.00
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A sumptuous, theatre-worthy arrangement of nearly sixty plush red roses captures the heart at first glance, set crisply against a dazzling white backdrop reminiscent of morning light filtering through the windows of a classic Old Ford townhouse. The roses themselves cascade in a lush, domed formation, creating the sensation of a blossoming garden gathered in perfect symmetry. Each petal, rich with shades from ruby to burgundy, feels almost luminous, holding tightly to their centers before gradually spiraling outward. The occasional glimpse of vibrant, dark green foliage beneath and between the blooms hints at the careful attention to balance and form-an artistry long cherished in local Old Ford floral shops. At the base, the bouquet is gathered and adorned with a luxurious satin ribbon in matching red, tied into an elaborate bow whose trailing ends offer a final note of celebration and style. This architectural masterpiece is infused with the intoxicating scent of fresh roses, conjuring the serenity of an early morning stroll along the Hertford Union Canal. An ideal gift from Old Ford Florist for anniversaries, grand romantic gestures, or commemorating life's most cherished milestones, this bouquet carries with it both tradition and contemporary flair, a symbol of deep affection and the vibrant romance found throughout the community.
RED EXUBERANCE
£299.00
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Rich with Old Ford Florist's characteristic artistry, this image showcases a spectacular cluster of premium red roses, their plush velvet petals arranged with stunning precision within a matte black hatbox. Each bloom-some tightly curled, others blossoming gracefully-gleams with intense crimson and hints of warmth found strolling along the Regent's Canal at sunset. The arrangement's rounded form suggests abundance and thoughtfulness, as if the roses have been poured into the box and now overflow with heartfelt emotion. The texture is palpable: petals that beckon a gentle touch, shadowed folds playing across the bouquet's surface, and subtle light reflecting from petal to petal. A luxurious scarlet satin ribbon hugs the hatbox, its bow tied with unmatched care and finished with a petite, gemstone-like ornament, sparkling with the restrained grandeur found in Old Ford's best celebrations. The pristine white background enhances every detail, from the glistening bow to the deep red blooms, creating an atmosphere of intimacy and anticipation. This elegant piece would be at home in a romantic surprise for a loved one near Old Ford Road or as an opulent tribute for special anniversaries. Inhaling the imagined fragrance, one is transported to a morning market stall near Fish Island, where the freshest roses are always chosen for the grandest gestures.
SOMETHING SPECIAL
£250.00
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SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
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DEVOTION
DEVOTION
£57.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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A generous hand-tied bouquet of roses fills the frame from edge to edge, set against a bright white backdrop that makes every colour glow. The design is densely packed, forming a rounded dome where no single rose dominates, but instead a harmonious chorus of hues appears, like a festive gathering after market day near Roman Road in Old Ford. Deep red and burgundy roses provide the romantic heart of the composition, their petals velvety and layered, while vivid orange and warm coral blooms add a lively, almost sunset-like energy. Scattered among them, bright yellow roses bring a carefree note of friendship and optimism, and soft blush pinks mingle with bolder fuchsia and magenta tones to suggest affection and joy. Cream and ivory roses are placed thoughtfully throughout, their quieter tones giving the eye somewhere to rest. Each flower head is at a slightly different stage of opening, from tight buds hinting at future beauty to fully expanded blossoms revealing intricate spirals at the centre. Dark green leaves nestle between the roses and gather around the base, providing a rich natural frame. Beneath the vibrant crown of flowers, the straight green stems are tightly bound with a cheerful green and white checked ribbon, the gingham pattern adding a touch of rustic charm, as if the bouquet had just been wrapped by a local Old Ford florist for a doorstep delivery. The lighting is clear and gentle, without harsh shadows, highlighting the smoothness of the petals and suggesting the soft, classic scent that rises from a freshly arranged rose bouquet perfect for milestones, thank-yous, or just-because moments across East London.
WAIKIKI SUNSET
£69.00
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A softly lit, close-up overhead view of a florist's signature bouquet that balances romance and rustic ease, every detail visible in the warm daylight. The arrangement centres on large, plush roses in pale blush, creamy ivory and soft peach, petals turning outward like lanterns of colour, while smaller lavender-tinged roses add a cool, vintage whisper. Sprays of tiny white filler blooms and pink-hued seed clusters punctuate the composition like a delicate mist, and feathery dried grasses in cream and tan give the design a meadow-walk quality and gentle structural lift. Lush greenery, notably rounded eucalyptus leaves with their characteristic dusty blue-green sheen, threads between blooms to provide a fresh, herbaceous counterpoint and a scent that recalls the nearby Hertford Union Canal on an early spring afternoon. The image is composed with a shallow depth of field so textures - the velvety rose faces, the papery dried elements, the satin of eucalyptus - read clearly and invite touch. Centered over the blooms is a semi-opaque white rectangle framing the promotional typography: an elegant script proclaims "Florist Choice," a smaller sans-serif "CHOICE" sits directly below, and the price "?70" is set in bold numerals at the base of the frame. This photograph conveys the quiet confidence of an expertly chosen bouquet ready for delivery across Old Ford and Bow Road, a thoughtful present for birthdays, small celebrations, or simply to bring the scent and softness of a local florist's craft into someone's home.
FLORIST CHOICE £70
£70.00
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This composition feels like a small celebration of spring captured in a glass-rimmed vase: three striking fuchsia-pink Gerbera daisies dominate the scene with their layered, spoke-like petals and dark, contrasting centres, while clusters of lavender-pink roses nestle close, their tight buds unfurling into soft, velvety curves. Scattered among them are feathery sprays of purple statice or limonium, whose tiny papery florets add a cool blue-violet punctuation and delicate texture against the larger heads. The visual weight is grounded by lush, verdant greenery-broad salal or eucalyptus leaves that provide a crisp, slightly waxy backdrop and a hint of fresh foliage aroma. The bouquet is wrapped in an inner sheet of pale pink matte tissue and an outer layer of sheer, crinkled fuchsia cellophane that catches the light and creates a coordinated, gift-ready presentation; the florist's careful folds leave the top rim of a clear glass vase visible, signaling immediate display. There's an approachable fragrance here: roses offering a soft perfume and the foliage lending a green, almost citrusy lift that's subtle rather than overpowering. Picture this arrangement being delivered around Old Ford toward the Regent's Canal or Bow Road, arriving to brighten a kitchen table, mark a birthday, or offer congratulations. The composition balances exuberance and tenderness-playful colours with thoughtful craftsmanship-perfect for sending warmth across the neighbourhood.
SORBET
£49.00
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A round pastel pink hat box brims with dozens of creamy white and soft ivory roses, forming a full, domed arrangement that almost seems to float above its container. Each rose is tightly nestled against its neighbour, yet individually distinct, with velvety petals spiralling out from pale yellow-tinged centres into softly ruffled edges. The blooms appear fresh and newly opened, their petals plump and unblemished, as though they have just been arranged on a cool morning in Old Ford before deliveries go out towards Victoria Park Village and the streets around Roman Road. Small hints of green foliage peek discreetly from beneath the canopy of petals, grounding the design and adding just enough contrast to highlight the purity of the flowers' light tones. The hat box itself has a smooth, matte texture and a gentle blush-pink hue that feels both modern and tender, echoing stylish gift packaging you might find in East London's independent boutiques. Sitting against a crisp white backdrop, the composition is clean and uncluttered, allowing the interplay of cream, ivory, and pastel pink to set a sophisticated, romantic mood. This arrangement speaks of generosity and care, the kind of piece chosen for an important anniversary, a cherished partner, or a memorable proposal celebration at home. There is a sense of quiet elegance and considered design, as if a local Old Ford florist has poured their knowledge of current floral trends and classic rose symbolism into one refined, luxurious hat box bouquet.
ROMANTIC PROMISE
£110.00
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This intimate close-up reads like a late-summer garden folded into a single bouquet: at its heart sits a deep burgundy dahlia whose velvety, concentric petals form a dramatic, almost tactile focal point. Surrounding it, garden roses in warm peach, creamy ivory and soft blush open in layered, ruffled cups that release a gentle, honeyed suggestion of scent even through the image. Interspersed among the roses are icy-blue eryngium thistles whose prickly silhouettes introduce a lively architectural contrast, while little clusters of pale green and cream berries add a crisp, fresh note. Varied eucalyptus sprigs and assorted greenery - some silvery, some glossy - breathe room into the composition, giving the bouquet an organic, hand-gathered feel rather than a rigid, formal line. The lighting is soft, directional and natural, catching the satins and mattes of petals and leaves so you can almost feel the difference between the silky rose petals and the coarse, sculpted thistle. This arrangement reads as a confident florist's selection - ideal for a romantic gesture, a heartfelt thank-you, or a thoughtfully arranged centerpiece - and evokes local ties to Old Ford's leafy edges near the Hertford Union Canal and Victoria Park, where seasonal stems and foraged textures inspire many of our designs. The image also includes a simple white framed label at center naming it a Florist Choice and marking the price as "?60," making the offer clear without distracting from the flowers themselves.
FLORIST CHOICE £60
£60.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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Captured against a crisp, uncluttered white background, this flower hatbox looks like a modern jewel of colour and romance. The container itself is a sleek black round box with a fine red band at its base, giving the impression of a designer accessory one might spot in a boutique near Roman Road Market. Bursting from the top, a lavish dome of roses completely conceals the opening of the box, so the blooms appear almost weightless, as if they are gently spilling upwards. Deep red roses, lush and velvety, stand out immediately, their rich tone suggesting heartfelt devotion. Around them, clusters of blush pink, fuchsia, peach, apricot, cream, and soft lavender roses are threaded with care, each shade blending smoothly into the next, creating a painterly, ombré effect. Some blossoms are generous and fully unfurled, their petals layered like silk ruffles, while smaller spray roses and younger buds tuck into the gaps, bringing dimension and that just-picked-from-the-market freshness. Fine green foliage, possibly eucalyptus or fern-like leaves, emerges in slim lines, offering cool, refreshing contrast and helping to define the curve of the arrangement. The lighting is bright yet gentle, showing off the natural sheen of the petals without harsh glare. This design feels both indulgent and inviting, like a bouquet meant for a candlelit dinner in Old Ford, a thoughtful thank-you for a friend near Hackney Wick, or a grand romantic gesture delivered the same day to a flat overlooking the canal. As a florist, the balance of colour, shape, and texture here reflects meticulous craftsmanship and a deep understanding of how roses speak to the heart.
SWEET LOVE
£97.00
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Radiating romance and sophistication, this heart-shaped gift box overflowing with white roses is a testament to refined floristry in Old Ford. Each bloom ranges from pristine, tightly curled buds to gently opening petals, their creamy white shades blending with the faintest blush of green at their bases, a clear sign of garden-fresh quality. Arranged in a domed, lavish cluster, the roses fill the entire black hatbox-style container, their perfect geometry and velvety touch promising both opulence and comfort. The box is elegantly girded with a high-shine, scarlet satin ribbon, which is tied in a graceful bow to one side, its ends trailing flair and classic beauty. This dramatic splash of red not only contrasts theatrically with the roses but also evokes the passionate joys and enduring bonds so often celebrated across Old Ford's lively community. Bright, consistent lighting reveals every subtle crease and curve along the petals, while the white backdrop provides a sense of serene clarity, letting the arrangement's artistry shine. Perfect for marking a milestone-be it a heartfelt Mother's Day on the Roman Road, an anniversary by the canals, or a meaningful moment of sympathy-this striking floral creation reflects both sincerity and luxury. The overall impression is one of enveloping warmth, making it an ideal centerpiece or showstopping gift, ready for prompt local delivery throughout Old Ford and neighbouring Bow.
SINCERE LOVE
£100.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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This Easter hatbox design feels like spring has been gathered by hand and arranged with care by a local Old Ford florist who knows how precious the first bright days of the season can be. Center stage is a generous light pink Gerbera daisy, facing forward as if smiling, its many soft petals fanning out around a cool green centre. It is surrounded by a halo of lemon and sunshine-yellow chrysanthemums, each bloom open and radiant, echoing the brightness of morning light over nearby Victoria Park. Coral-orange carnations are woven through the yellow, their fringed petals stacked in soft whorls that add a cosy, tactile richness. Dotted between them, deep violet-purple lisianthus buds and flowers appear like little pockets of shadow and mystery, giving the whole design depth and a slightly more refined edge. Fresh greenery in different shapes and tones, including sprigs with fine variegation along their edges, threads through the flowers and peeks out at the base, softening every line and making the arrangement look lush and complete. All the blooms are gathered into a pastel lime yellow-green cylindrical hatbox, its smooth sides decorated with playful pastel Easter eggs in baby blue, pale pink, white, and soft mint, some patterned with dainty spots and fine stripes. Set against a clean white background, the colours seem to glow, making this piece ideal as an Easter centrepiece, a cheerful gift sent to a friend in Old Ford, or a bright accent on a windowsill overlooking the canals, bringing the promise of new beginnings indoors.
SORRENTO SUNRISE
£67.00
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There is a gentle serenity to this hand-tied arrangement: pale blush roses form soft, domed clusters whose petals open like whispered notes, while small, bright white berries and delicate sprays of tiny white flowers weave light through the composition. Dusty blue-green eucalyptus fans out around the blooms, its rounded leaves lending cool contrast and a discreet herbal scent that lingers in the air. Small, deeper pink or burgundy accents add pockets of shadow and interest, and upright green-and-white flower spikes-similar to snapdragons-give the bouquet a graceful vertical line without disrupting its relaxed silhouette. The stems are finished with a simple cream ribbon, tied with practiced care, which underscores the bespoke quality of the piece. Captured in soft, natural light, the bouquet reads as tactile and comforting: imagine brushing your fingertips across velvety petals and the slightly textured leaves, noticing the crispness of the filler blooms and the overall balanced weight in the hand. This composition feels like a stroll through a neighbourhood cutting garden-informal, considered, and quietly joyful-ideal for welcoming a new home in Bow, sending congratulations for a milestone, or offering a subtle consolation. Thoughtfully arranged for seasonal freshness and available for local delivery, it reflects an experienced florist's eye for texture, tone, and the small comforts a freshly made bouquet can bring to someone's day.
FLORIST CHOICE £50
£50.00
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