Old Ford BEST SELLERS

At Old Ford Florist, our best-selling flowers and hand-tied bouquets are designed right here in Old Ford, inspired by the canals, green spaces and creative spirit around Roman Road, Old Ford Road and the paths leading into Victoria Park. As local florists, we carefully choose each stem for freshness, colour and long-lasting enjoyment.

Whether you need a bright birthday bouquet, a romantic surprise or a tasteful arrangement to say thank you, our most-loved designs are ready for same-day delivery across Old Ford, Bow and Mile End when you order online before 3 PM. Every bouquet is made to order in our local studio - never pre-packed - so your flowers arrive looking as if they've just been picked.

Customers trust Old Ford Florist for our friendly, knowledgeable team and reliable local service near landmarks like The Greenway and the edges of Queen Elizabeth Olympic Park. We're here to guide you on flower care, seasonal choices and the right style for any occasion.

  • Hand-crafted by experienced local florists
  • Ethically sourced blooms, arranged fresh each day
  • Secure and easy to order online with personalised card messages

Browse our Old Ford best sellers today and let our expert florists craft something beautiful, delivered to your door the very same day.

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BEST SELLERS
Captured against a bright white background, this round, hand-tied bouquet radiates softness and romance, as if freshly prepared in a local Old Ford workshop before heading out for same-day delivery. The eye is first drawn to the creamy white and ivory roses, fully open with generous, spiralling petals that form luxurious cups of colour at the centre of the design. Nestled around them are clusters of small pink spray roses, some just beginning to unfurl, others more open, lending a charming, garden-like feel and subtle variations of blush and rose-pink. A few vibrant pink gerbera daisies punctuate the arrangement, their broad, flat petals framing dark central disks that anchor the palette and introduce a modern, upbeat note. Soft, ruffled carnations in a light, powdery pink tone add volume and a comforting, textured layer reminiscent of traditional East London cottage gardens. Between these main blooms sit slim-petalled white alstroemeria, their inner petals delicately streaked and speckled in fine reddish-brown, which adds an intricate, almost painterly detail. Sprays of white baby's breath weave through the bouquet like a mist, creating a sense of air and movement so the flowers appear to float together rather than simply sit side by side. Touches of fresh green foliage and neatly aligned stems at the base ground the pastel colours and emphasise the florist's careful craftsmanship. The bouquet feels perfect for celebrating a new baby in one of the modern flats overlooking the Hertford Union Canal, sending gentle sympathy, or simply brightening a friend's home off Old Ford Road with a heartfelt, timeless gift of fresh flowers.
AMALFI LOVE
£59.00
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This radiant, hand-tied bunch of roses reads like a quiet love letter rendered in petals and ribbon. The composition favours large, fully opened roses in gentle blush pink and creamy white, their layered petals forming soft, buttery spirals that invite touch. Bright magenta-pink roses are sprinkled through the cushion of blossoms, their richer tones lending depth and joyful punctuation, while a few pale lavender blooms introduce a cool, poetic note. Tucked between the larger flowers are clusters of tiny spray roses - mostly creamy white with whispers of pale yellow at their centres - creating pockets of delicate texture that make the whole arrangement feel intimate and lovingly layered. Glossy dark-green foliage, probably ruscus or salal, peeks between the flowers; its elongated, slightly waxy leaves provide a crisp, verdant frame that enhances the roses' colours and gives the bouquet a healthy, abundant silhouette. The stems are gathered firmly at the base and finished with a wide, baby-pink satin ribbon tied into an elegant bow; the ribbon's sheen mirrors the leaves' gloss and completes the composition with a tender flourish. Bathed in soft, neutral light against a white background, the bouquet suggests a faint, classic rose scent and a mood of sincere affection - fitting for a birthday surprise, an anniversary celebration, or a thoughtful gesture for someone special in the nearby Victoria Park or Cambridge Heath area.
GLAMOUR
£67.00
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Set against a clean white backdrop, this rounded hand-tied bouquet looks as if it has just been finished by a skilled Old Ford florist, every stem thoughtfully placed. Dominating the composition are large hot pink roses, fully open and velvety, their layered petals forming sumptuous whorls of colour that immediately draw the eye. Around them, lime green spider chrysanthemums stretch out in fine, spidery filaments, the chartreuse tones bringing an energetic, almost zesty brightness to the design. Deep indigo and royal purple lisianthus blooms, some tightly budded and others unfurled into delicate, bell-like flowers, add depth and a quietly luxurious feel, reminiscent of evening shadows over the streets around Old Ford Road. Scattered through the bouquet, sunny yellow gerbera-style daisies beam with cheerful warmth, evoking weekend strolls to nearby markets and gatherings with friends. A single cream-to-pale-yellow rose bud peeks through the brighter flowers, its tightly wrapped petals creating a gentle contrast and hinting at new beginnings. Fine clusters of soft lavender or blush-toned filler flowers, along with slim, upward-reaching green and white buds, bring a natural, garden-like looseness, as though freshly gathered from a well-tended East London plot. The flowers rest in a cradle of lush foliage: broad, smooth dark leaves, airy fern fronds, and eucalyptus-style stems that lend both structure and a feeling of freshness. The bouquet radiates joy, gratitude, and celebration, perfect for marking birthdays, promotions, new homes, or simply sending a colourful surprise with local delivery across Old Ford and the surrounding neighbourhoods.
GARDEN STROLL
£49.00
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This sophisticated bouquet, carefully composed by Old Ford Florist near the vibrant Mile End and Hackney Wick, embodies a harmonious symphony of colour and texture against a pristine white canvas. The arrangement's heart is formed by grand hydrangea heads, awash in gradients of deep indigo, peacock teal, and subtle purple, their multi-faceted petals reminiscent of the lush gardens lining Regent's Canal. Nestling in between, roses unfold in soft lavender-soothing and fragrant-as well as timeless creamy white, their layers unfurling with quiet elegance. The bouquet's textural richness is amplified by plump white ranunculus, giving the composition a plush, almost tactile feel. Slender shoots of pale yellow lisianthus peek through, their buds and half-open blooms inviting a fresh zest. Among the star blooms, smaller accents of fuchsia-pink flowers twine gracefully, adding bursts of lively colour, while wispy pale pink astilbe softens the outlines, making the ensemble feel light and romantic. Delicate clusters of lacy green and white filler blossoms provide a gentle, intricate foundation. A medley of dark, glossy foliage frames and elevates the arrangement's colours. Bound at the base, the stems are neatly finished with a luxurious royal purple satin ribbon, a final artistic flourish that harmonizes beautifully with the bouquet's cool palette. Imbued with sentiments of joy, love, and grace, this bouquet is ideal for marking milestones or lending elegance to a cherished celebration in the heart of Old Ford.
TIMELESS VICTORIAN
£57.00
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Carefully arranged and photographed on a stark white background, this dense, hand-tied bouquet reads like a small celebration for the senses, the kind I might place on a windowsill overlooking Roman Road Market. Several large magenta Gerbera daisies dominate the composition, their concentric petals radiating from dark, almost intricate central discs; their colour is a vivid, fuchsia-leaning magenta that brings instant cheer. Interspersed among them are creamy white roses, their layered petals tightly furled at the heart and gently opening toward the edges, offering a soft, familiar scent and a timeless romantic counterpoint to the gerberas' exuberance. Deep purple Alstroemeria or Peruvian lilies thread through the bouquet, their trumpet-like shapes and spotted throats contributing delicate pattern and a subtle exotic note. Lush green foliage - a combination of broad glossy leaves and more linear, sword-like greens - builds volume and sculptural support, catching light to create pleasant highlights and soft shadows. A clear glass vase is slightly visible at the base, giving weight and balance to the arrangement without stealing focus. The overall mood is joyful yet elegant, suited for gifting, hosting, or quiet remembrance; it feels at home in a flat near Victoria Park or delivered locally across Old Ford. As a florist who arranges daily for neighbours, I note the freshness, the tactile variety of textures, and the care in balancing colour so the bouquet reads beautifully from every angle.
MESMERIZING HARMONY
£49.00
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There is a gentle serenity to this hand-tied arrangement: pale blush roses form soft, domed clusters whose petals open like whispered notes, while small, bright white berries and delicate sprays of tiny white flowers weave light through the composition. Dusty blue-green eucalyptus fans out around the blooms, its rounded leaves lending cool contrast and a discreet herbal scent that lingers in the air. Small, deeper pink or burgundy accents add pockets of shadow and interest, and upright green-and-white flower spikes-similar to snapdragons-give the bouquet a graceful vertical line without disrupting its relaxed silhouette. The stems are finished with a simple cream ribbon, tied with practiced care, which underscores the bespoke quality of the piece. Captured in soft, natural light, the bouquet reads as tactile and comforting: imagine brushing your fingertips across velvety petals and the slightly textured leaves, noticing the crispness of the filler blooms and the overall balanced weight in the hand. This composition feels like a stroll through a neighbourhood cutting garden-informal, considered, and quietly joyful-ideal for welcoming a new home in Bow, sending congratulations for a milestone, or offering a subtle consolation. Thoughtfully arranged for seasonal freshness and available for local delivery, it reflects an experienced florist's eye for texture, tone, and the small comforts a freshly made bouquet can bring to someone's day.
FLORIST CHOICE £50
£50.00
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Against a crisp white backdrop, a mixed bouquet of richly coloured flowers is presented head-on, revealing every nuance of the blooms as if they were freshly arranged in an Old Ford Florist studio. The arrangement is round and full, a carefully balanced dome where warm and cool tones play off each other. Central to the bouquet are several open roses, their petals unfolding from a sunny golden yellow heart into more intense orange shades, with soft touches of red at the very edges, evoking both comfort and excitement. Around them, numerous white daisy-like chrysanthemums lend lightness and clarity, their clean petals encircling vivid lime-green centres that sparkle like tiny beacons. Nestled thoughtfully among these are clusters of smaller magenta and fuchsia chrysanthemums, with tightly packed petals forming cushioned spheres of colour, each one finished with a yellow-green centre that subtly echoes the daisies. Dark, glossy foliage emerges between the blossoms, adding depth and contrast, much like the greenery you might glimpse around Victoria Park or the towpaths of nearby Hackney Wick. The bouquet's stems are visible at the bottom, neatly tied and sharply cut, hinting at cool dampness and ensuring the viewer can almost sense the freshness. No vase or wrapping distracts from the natural beauty of the flowers; the focus is entirely on their structure, colour, and interplay. The feeling is one of thoughtful joy and refined celebration, perfect for brightening a flat near Roman Road Market, sending congratulations on a new baby in Bow, or offering a heartfelt thank-you to someone whose day you'd like to transform with colour and fragrance.
BERRY BURST
£43.00
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Arranging this bouquet in Old Ford's gentle morning light, I am drawn to the way blush-toned gerberas and delicate pink roses interact-a dance of colour much like the interplay of sun and shadow along the Regent's Canal. The soft hues of pink blend seamlessly, washed lightly across the petals like a watercolour memory, while bold spikes of deep purple statice add a pleasing punctuation and energy. Each leaf is vibrant with dewy freshness, its cooling green base calming and grounding the expressive blooms that reach overhead. Framed by an understated glass vase, the overall impression is both airy and abundant-akin to a spring morning's optimism drifting through open windows. These flowers invite you in, their dewdrop freshness and radiant tones promising comfort and cheer. Whether intended as a luminous get-well gesture or a graceful accent for a living room near Old Ford Road, this arrangement embodies skilled craftsmanship and the joy of giving something truly beautiful, crafted for neighbours by someone who knows the neighbourhood's unique charm.
PINK DAZE
£49.00
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Bathed in soft natural light against a pure white backdrop, this hand-tied bouquet reads like a slice of summer sunlight you can hold. Dominating the rounded design are several large, open roses in a spectrum from molten orange to honeyed gold, their layered petals offering juicy, velvety texture and a warm, heady scent. Interspersed among them are fluffy coral and peach carnations whose frilly, densely packed petals create plush volume and a comforting tactile contrast to the roses. Sprightly gerbera daisies in apricot and soft peach lift the arrangement with broad, flat faces and green-yellow centres that add lively focal points. Flecks of tiny white filler blooms-reminiscent of freesia or small spray flowers-dot the composition, brightening the warmer tones and adding delicate airiness. Pale green, star-like filler clusters and slender sprigs echo through the bouquet, while round, silvery eucalyptus leaves provide cool, aromatic counterpoints and a graceful, organic silhouette. The stems are gathered and tied neatly at the base in a hand-tied style that suggests freshness and care, perfect for presentation or gentle arranging into a vase. As a local florist, I imagine handing this to a customer collecting on Old Ford Road or delivering across Mile End and nearby Victoria Park-an arrangement meant to celebrate birthdays, anniversaries, or to bring a quiet lift to a friend's kitchen table. Texturally rich, softly scented, and visually warm, it feels like a carefully considered, neighbourhood-made gift that radiates cheer without fuss.
BRIGHT KISS
£55.00
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This image shows a richly detailed, hand-tied bouquet set against a clean white background, allowing every colour and texture to stand out clearly. At its centre, large garden roses in shades of blush pink, dusty mauve, and antique rose open gracefully, each swirl of petal creating a sense of calm romance. Ruffled carnations surround them, their petals softly layered from creamy nude and pale blush to deeper rosy edges, adding volume and a slightly nostalgic, vintage feel. Threaded through these warm tones are striking notes of deep indigo and royal blue, including a prominent anemone with a dark, inky centre and several tight tulip-like buds, bringing dramatic contrast like patches of shadowed sky over the canals around Old Ford. Pale lilac and lavender stock stems rise delicately above the rounded shapes, their clusters of tiny blooms adding lightness and a hint of gentle fragrance that you can almost imagine perfuming a quiet kitchen or living room. Silvery eucalyptus leaves mingle with darker, glossy foliage, their cool green tones balancing the richer colours and suggesting that crisp, fresh aroma familiar to anyone who loves seasonal flowers. The stems are neatly gathered and bound at the base, clearly showing this is a freshly prepared, hand-crafted bouquet, ready for delivery across Old Ford. The overall mood is soothing yet expressive, ideal for celebrating a birthday, sending congratulations, or offering comfort - a bouquet that seems designed to bring a moment of stillness and beauty into everyday East London life.
NOBLE BEAUTY
£67.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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This exuberant bouquet reads like a pocket of sunlight wrapped in ribbon: a dense, opulent cluster of roses arranged with confident, practiced hands and presented against a bright white background so every hue can sing. The composition balances warm, sunny yellow roses with soft cream, blush pinks and confident fuchsia, while two-toned pink-and-white blooms add tenderness and small, deep burgundy spray roses bring shadowed intensity. Textures play across the composition - broad, unfurled hybrid tea heads sit beside compact spray roses and tender, tight buds that promise further bloom. Fresh, glossy greenery, probably ruscus or salal, threads through the flowers, offering cool contrast and a slightly woodland freshness. A wide scarlet satin ribbon secures the stems in a neat, sculpted hand-tie and the bow's long tails cascade down; a discreet white tag tucked into the ribbon reads "Happy Holidays," hinting at festive intent. In words I might share with a customer, I would note the bouquet's soft, citrus-tinged fragrance and the satiny texture of the petals, both of which combine to create a sense of warmth and uplift. Imagining it delivered by a local florist, it suits the arc of celebrations around Old Ford - thoughtful for a birthday on Roman Road or a congratulatory surprise sent to a home near the canal by Old Ford Lock. It's an elegant, joyful gift that feels handcrafted and immediate.
CRAZY IN LOVE
£69.00
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Framed like a small, private bouquet portrait, this Florist's Choice arrangement feels both intimate and deliberately curated. Dominant, ruffled garden roses in pale pink and blush form the focal heart of the composition, their layered petals soft to the eye and suggestive of a gentle rose perfume. Interspersed are plum and burgundy hellebore-style blooms that anchor the palette with dramatic depth, while delicate striped sweet peas in pale lavender and white trail through the bouquet with an almost musical lightness. Coral and peach ranunculus contribute warm, concentric layers, and small creamy-white filler flowers add pops of quiet brightness. The greens - a harmony of slender tendrils, eucalyptus-like sprigs and broader leaves - knit the blooms into a loose, garden-inspired shape, offering movement and natural texture. A translucent white square overlay sits over the flowers, bearing the flowing script "Florist Choice," the smaller uppercase "CHOICE" below it, and the prominent "?100" price at the bottom, signalling this is a florist-selected, premium option. Hands gently cradle the stems at the base, sleeves of pale clothing blurred behind, giving the image a human touch and a sense of careful handling. Soft daylight picks out the sheen on petals and the velvet of the darker flowers. This image suggests a thoughtful gift for birthdays or to mark a special moment and evokes the seasonal, hand-gathered style often chosen for deliveries across Old Ford, Roman Road and the surrounding East London neighbourhoods.
FLORIST CHOICE £100
£100.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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DEVOTION
DEVOTION
£57.00
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A generous, rounded bouquet fills the frame against a pure white backdrop, its colours so vivid they seem to glow, like a burst of sunshine on a clear day in Old Ford. Dominating the arrangement are joyful yellow tones: classic yellow roses, perfectly shaped with softly spiralling petals, sit alongside plump chrysanthemums and smaller daisy-like flowers that spread their brightness through every corner of the design. Threaded between these are striking orange gerbera daisies, their wide, flat petals and contrasting centres creating a playful, modern feel reminiscent of vibrant market flowers along nearby Roman Road. Deep purple lisianthus weave gently through the warm palette, their layered, satin-like petals curling inwards as if caught in a gentle breeze, while occasional lilac buds and creamy white accents bring subtle lightness and balance. Popping out from the warm hues are lime-green button chrysanthemums, their rounded, textured forms adding a crisp, almost zesty freshness that echoes the greenery of Victoria Park. Scattered throughout, clusters of shiny red hypericum berries lend a festive, almost berry-wreath quality, suggesting celebration, gratitude, or an important life moment like an anniversary or promotion. The bouquet is cushioned on a base of glossy, dark green foliage, probably Ruscus and similar leaves, with fine, spiky blades of ornamental grass rising up to give the design movement and height. Each stem appears carefully positioned yet relaxed, creating a sense of effortless abundance that feels both polished and natural. Tied securely at the base, this hand-tied bouquet looks ready for same-day delivery across Old Ford, bringing a wave of colour and happiness to a kitchen table, office desk, or cosy living room.
TROPICAL SENSATION
£59.00
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Bursting with the brilliance of freshly gathered Gerbera daisies, this bouquet abounds with joyful spirit, reflecting the lively energy of Old Ford's community. Large, velvety-petaled daisies in shades of golden yellow, burnished orange, and lush magenta come together in a carefully hand-tied cluster, each blossom's dark, espresso-hued center lending dramatic contrast. Arranged with sprigs of tactile, verdant foliage, the bouquet sits gracefully in a clear glass vase filled with pristine water, capturing that sense of renewal found along the Regent's Canal on an early spring morning. The wrapping-a rustic yet refined combination of natural kraft paper and glossy, transparent cellophane-suggests a gift gathered with affection from a favourite florist near Bow. A piece of textured twine wraps softly around the bouquet's base, from which a small tag dangles, bearing a rose emblem that calls to mind Old Ford's rich tradition of artisan craft. In the gentle local sunlight, each hue is amplified, illuminating the vase atop a fresh white table. This composition is thoughtfully arranged to convey warmth and congratulations, the sort of bouquet perfect for a milestone, get-well wish, or to lift the spirits in any East End home. The sensory interplay-petal softness, breezy scent, gentle light-embodies not just a bouquet, but a memory of Old Ford's vibrant floral heritage.
SUNNY GARDEN
£49.00
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An elegant cluster of pink roses and feathery baby's breath fills a clear glass vase, photographed against a pristine white background that isolates every curve and colour of the flowers. About ten to twelve roses dominate the arrangement, their petals layered in soft spirals that move from pale shell pink at the edges to a slightly deeper, more saturated pink at the centres. Some roses are fully open, showing their ruffled hearts, while a few remain in tighter, rounded buds that hint at continued blooming over the next few days. Between them, fine stems of white baby's breath weave in gentle arcs, each tiny blossom forming a delicate halo around the larger roses, much like the subtle excitement that surrounds the arrival of a new baby. Dark green foliage cups the blooms and spills slightly over the rim of the vase, its polished leaves offering a strong contrast that makes the pinks and whites glow. The glass vase itself is unfussy and transparent, with clear water and neatly cut stems visible through the sides, reinforcing the impression of freshness and honest, thoughtful workmanship from a neighbourhood florist in Old Ford. Soft, even lighting smooths out any harsh lines, so the bouquet appears calm, luminous, and ready to be placed on a bedside table in a maternity ward or a sunny kitchen table off Old Ford Road. The arrangement feels ideal for celebrating a baby girl, marking a christening, or sending warm congratulations to new parents across Old Ford and the nearby canals, carrying a message of tenderness, joy, and gentle welcome.
UNFORGETTABLE
£59.00
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A generous hand-tied bouquet of roses fills the frame from edge to edge, set against a bright white backdrop that makes every colour glow. The design is densely packed, forming a rounded dome where no single rose dominates, but instead a harmonious chorus of hues appears, like a festive gathering after market day near Roman Road in Old Ford. Deep red and burgundy roses provide the romantic heart of the composition, their petals velvety and layered, while vivid orange and warm coral blooms add a lively, almost sunset-like energy. Scattered among them, bright yellow roses bring a carefree note of friendship and optimism, and soft blush pinks mingle with bolder fuchsia and magenta tones to suggest affection and joy. Cream and ivory roses are placed thoughtfully throughout, their quieter tones giving the eye somewhere to rest. Each flower head is at a slightly different stage of opening, from tight buds hinting at future beauty to fully expanded blossoms revealing intricate spirals at the centre. Dark green leaves nestle between the roses and gather around the base, providing a rich natural frame. Beneath the vibrant crown of flowers, the straight green stems are tightly bound with a cheerful green and white checked ribbon, the gingham pattern adding a touch of rustic charm, as if the bouquet had just been wrapped by a local Old Ford florist for a doorstep delivery. The lighting is clear and gentle, without harsh shadows, highlighting the smoothness of the petals and suggesting the soft, classic scent that rises from a freshly arranged rose bouquet perfect for milestones, thank-yous, or just-because moments across East London.
WAIKIKI SUNSET
£69.00
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Captured against a crisp, uncluttered white background, this flower hatbox looks like a modern jewel of colour and romance. The container itself is a sleek black round box with a fine red band at its base, giving the impression of a designer accessory one might spot in a boutique near Roman Road Market. Bursting from the top, a lavish dome of roses completely conceals the opening of the box, so the blooms appear almost weightless, as if they are gently spilling upwards. Deep red roses, lush and velvety, stand out immediately, their rich tone suggesting heartfelt devotion. Around them, clusters of blush pink, fuchsia, peach, apricot, cream, and soft lavender roses are threaded with care, each shade blending smoothly into the next, creating a painterly, ombré effect. Some blossoms are generous and fully unfurled, their petals layered like silk ruffles, while smaller spray roses and younger buds tuck into the gaps, bringing dimension and that just-picked-from-the-market freshness. Fine green foliage, possibly eucalyptus or fern-like leaves, emerges in slim lines, offering cool, refreshing contrast and helping to define the curve of the arrangement. The lighting is bright yet gentle, showing off the natural sheen of the petals without harsh glare. This design feels both indulgent and inviting, like a bouquet meant for a candlelit dinner in Old Ford, a thoughtful thank-you for a friend near Hackney Wick, or a grand romantic gesture delivered the same day to a flat overlooking the canal. As a florist, the balance of colour, shape, and texture here reflects meticulous craftsmanship and a deep understanding of how roses speak to the heart.
SWEET LOVE
£97.00
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PINK POP
PINK POP
£72.00
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An elegant, round hatbox of flowers sits perfectly centred against a pristine white background, the kind of arrangement you might imagine arriving at a stylish Old Ford townhouse near the Hertford Union Canal. The container is a delicate, light pink cylinder with a smooth, velvety finish, encircled by a narrow coral-red satin ribbon that crosses at the front in a neat bow. A small, cream-coloured gift tag with soft green lettering dangles from the bow, hinting at a personal message tucked into the delivery. Above the rim of the hatbox, the bouquet swells into a generous, domed cluster of pastel blooms and fresh greenery. Dominating the eye is a sumptuous rose in full bloom, its petals washed in pale blush at the edges and deepening to a more intense pink curl at the centre. Around it, crisp white chrysanthemums with vibrant yellow-green centres create a sense of clarity and brightness, like a burst of daylight over Old Ford Road. Slender stems of white alstroemeria weave through the design, their trumpet-like flowers marked with fine speckles that draw the gaze closer. Interspersed pockets of deeper pink flowers, possibly spray roses or lisianthus, lend depth and contrast, echoing the romantic notes of the central rose. Nestled among the blossoms is a carefully chosen mix of foliage: round, silvery eucalyptus leaves, darker green fillers, and little sprigs tipped with tiny buds that give an organic, almost freshly picked feel. The overall effect is one of softness and quiet luxury, a modern take on traditional flower gifting that would feel just as at home on a café table off Parnell Road as on a bedside in a nearby Victorian terrace, perfect for marking heartfelt occasions with a gentle yet polished flourish.
CAPRI CALYPSO
£65.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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This composition feels like a small celebration of spring captured in a glass-rimmed vase: three striking fuchsia-pink Gerbera daisies dominate the scene with their layered, spoke-like petals and dark, contrasting centres, while clusters of lavender-pink roses nestle close, their tight buds unfurling into soft, velvety curves. Scattered among them are feathery sprays of purple statice or limonium, whose tiny papery florets add a cool blue-violet punctuation and delicate texture against the larger heads. The visual weight is grounded by lush, verdant greenery-broad salal or eucalyptus leaves that provide a crisp, slightly waxy backdrop and a hint of fresh foliage aroma. The bouquet is wrapped in an inner sheet of pale pink matte tissue and an outer layer of sheer, crinkled fuchsia cellophane that catches the light and creates a coordinated, gift-ready presentation; the florist's careful folds leave the top rim of a clear glass vase visible, signaling immediate display. There's an approachable fragrance here: roses offering a soft perfume and the foliage lending a green, almost citrusy lift that's subtle rather than overpowering. Picture this arrangement being delivered around Old Ford toward the Regent's Canal or Bow Road, arriving to brighten a kitchen table, mark a birthday, or offer congratulations. The composition balances exuberance and tenderness-playful colours with thoughtful craftsmanship-perfect for sending warmth across the neighbourhood.
SORBET
£49.00
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A luxurious hand-tied bouquet of hydrangeas and foliage fills the frame, set against a pure white background that makes every colour and texture appear vivid and clear. Dominating the heart of the design is a large, rounded bloom of creamy white hydrangea, its petals densely layered to create a plush, cushion-like effect, almost like a soft cloud resting in the middle of the flowers. Surrounding this central bloom are generous clusters of pastel blue hydrangeas, their petals gently overlapping in cool, watery tones that evoke a calm walk along the River Lea near Old Ford. Interspersed among the blue and white are vibrant lime-green hydrangea heads, their fresh citrus hue adding a lively spark and suggesting the first flush of spring growth. The bouquet is richly framed with layers of greenery: rounded, silvery eucalyptus leaves curve gracefully between the blossoms, bringing subtle movement and a hint of contemporary style, while deeper green foliage with smoother, glossier surfaces winds throughout the design, adding shadow, structure, and a sense of natural fullness. The stems are neatly gathered at the base, all aligned and tied to form a classic hand-tied bunch that feels ready to be placed into a clear glass vase on a kitchen table overlooking Old Ford's terraced streets. Soft, even lighting washes over the arrangement, highlighting the delicate, papery quality of each hydrangea floret and the matte-satin contrast of the leaves. The overall mood is peaceful yet uplifting, making this bouquet ideal for gentle celebrations, thoughtful get-well wishes, or simply bringing a cool, elegant freshness into a local home.
MOONLIGHT PATH
£60.00
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This hand-tied floral study, photographed on a pristine white field, reads like a short poem to autumn in colour and texture. Dominant, deep crimson gerbera daisies and velvety burgundy roses create a luxurious foundation - the gerberas' broad, flat petals around dark centres contrasting with the roses' layered, satin-like spirals. Interspersed among them, clusters of bright yellow spray chrysanthemums act as points of light, their compact, multi-petalled faces pushing the composition outward with cheerful rhythm. Softer coral-pink roses whisper between stronger tones, while slender alstroemeria in red-orange with fine markings add a lively, star-shaped punctuation. The foliage plays an essential supporting role: glossy, cool green leaves provide a stable backdrop, while paler, almost variegated greenery lifts and separates the blooms so each colour reads clearly. Autumnal identity is reinforced by several broad, reddish-brown leaves - their bronze edges and slight curl suggesting oak or maple gathered on a walk - which are placed to catch the eye and lend a rustic cadence. The bouquet's stems are neatly bound and lie exposed at the base, the green stalks forming a natural handle and confirming the hand-tied craft. Bathed in soft daylight, the bouquet suggests the scent of fresh cut stems and the quiet pleasure of seasonal giving; it's the kind of arrangement chosen for Thanksgiving tables, harvest displays, or to send a comforting, hopeful message from a nearby neighbourhood florist.
FESTIVAL OF COLOURS
£54.50
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Set against a pristine white backdrop, this abundant hydrangea bouquet feels like a breath of fresh air drifting in from the green spaces around Old Ford and nearby Victoria Park. The arrangement is built from large, rounded clusters of hydrangeas in three main pastel tones: blush pink, powdery sky blue, and soft ivory white. Each head is densely packed with tiny, velvety florets, so close together that they create a plush, cloud-like surface you can almost feel beneath your fingertips. The pink hydrangeas bring a tender, affectionate warmth, balanced by the calm, watery blues that evoke clear summer skies over East London rooftops, while the creamy whites introduce brightness and a sense of quiet refinement. Fine sprays of tiny magenta and fuchsia flowers, similar to waxflower, are carefully woven between the larger heads, adding slender lines, delicate movement, and pinpoints of deeper colour that stop the palette from feeling too gentle. Around the blooms, an assortment of rich green foliage provides structure and contrast: broad, hydrangea leaves with their subtle veins and deeper tones, mixed with lighter, smaller leaves that soften the edges and give the bouquet a relaxed, garden-grown look. The stems are gathered tightly into a rounded, hand-tied shape, their cut ends aligned and secured ready for a vase or presentation as a gift. Even lighting brings out the interplay of satin-like petals and glossy greenery, while the white background ensures nothing distracts from the flowers. The bouquet radiates ease and reassurance, ideal for birthdays, get-well wishes, or a simple "thinking of you" delivered to a doorstep in Old Ford.
FAIRYTALE BLISS
£60.00
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ALL OF ME
ALL OF ME
£100.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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A sumptuous, theatre-worthy arrangement of nearly sixty plush red roses captures the heart at first glance, set crisply against a dazzling white backdrop reminiscent of morning light filtering through the windows of a classic Old Ford townhouse. The roses themselves cascade in a lush, domed formation, creating the sensation of a blossoming garden gathered in perfect symmetry. Each petal, rich with shades from ruby to burgundy, feels almost luminous, holding tightly to their centers before gradually spiraling outward. The occasional glimpse of vibrant, dark green foliage beneath and between the blooms hints at the careful attention to balance and form-an artistry long cherished in local Old Ford floral shops. At the base, the bouquet is gathered and adorned with a luxurious satin ribbon in matching red, tied into an elaborate bow whose trailing ends offer a final note of celebration and style. This architectural masterpiece is infused with the intoxicating scent of fresh roses, conjuring the serenity of an early morning stroll along the Hertford Union Canal. An ideal gift from Old Ford Florist for anniversaries, grand romantic gestures, or commemorating life's most cherished milestones, this bouquet carries with it both tradition and contemporary flair, a symbol of deep affection and the vibrant romance found throughout the community.
RED EXUBERANCE
£299.00
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A beautifully composed hand-tied bouquet is set against a clean, bright white background, the kind of light you might find streaming into a renovated flat in Old Ford on a calm afternoon. Dominating the centre are generous roses in soft peach, coral, and salmon hues, each bloom at a slightly different stage of opening, so you see both tight, promising buds and fully unfurled cups. Their petals display subtle colour transitions-from creamy, almost blush-toned edges to deeper, warm orange centres-that create a sense of depth and quiet luxury. Interlaced with the roses, Gerbera daisies in deep magenta and burgundy stand out with their vibrant, daisy-like profiles, their slender petals flaring outward around textured centres that sometimes reveal lighter inner rings, adding visual intrigue. Above and slightly to one side, a commanding King Protea captures the eye with its bold, architectural form: layered, pointed bracts in maroon and mauve-pink tones fold around an inner core, reminiscent of exotic blooms you might admire during a weekend walk from Old Ford toward the canals and Victoria Park. Threaded through the design, lime-green Santini button chrysanthemums cluster in neat, spherical forms, their bright chartreuse colour injecting a lively, almost effervescent energy. A luxuriant mixture of foliage surrounds the flowers, including broad, glossy leaves that anchor the arrangement, slender blades that arc for height and movement, and delicate eucalyptus sprays with rounded, silvery-green leaves that soften the overall silhouette and suggest a gentle botanical scent. The stems are carefully lined up and tied at the base, indicating a professional hand-tied bouquet freshly prepared for delivery across Old Ford and nearby Bow. Altogether, this arrangement feels warm, celebratory, and modern-ideal for birthdays, thank-you gestures, or congratulating someone on a new home near Roman Road Market.
RADIANT GEM
£50.00
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Presented against a brilliant white background, this hand-tied bouquet reads like a small garden gathered in the hand of a local East London floral designer. At its core is a plush, lime-green hydrangea whose dense clusters of petite petals create a clouded texture and a luminous focal point. Surrounding blooms include several deep red roses with tightly furled petals that suggest classic romance, tempered by softer blush-pink and cream roses that unfurl with delicate, tender curves. Bright coral-pink carnations with their frilled edges are scattered through the design, adding warmth and an inviting tactile contrast. Cool, metallic blue-grey Eryngium thistles lift the arrangement with architectural spikes and a unique, sea-hued tone that contrasts beautifully with the warmer florals. A generous mix of foliage-silvery eucalyptus leaves and long, slender blades of grass or filler-frames the bouquet, providing aromatic depth and a sense of movement as if caught on a light canal breeze near the Hertford Union. The stems are neatly gathered and tied at the base with natural twine, showing the fresh green cuts and the hand-made quality of the piece. As a floral note, the bouquet reads bright and contemporary, suited to celebratory occasions or elegant home styling; as a local touch, Old Ford Florist would recommend it for delivery to neighbours around Mile End or Bow, where the arrangement's freshness and balanced textures have particular appeal. The image's clean lighting highlights each hue and surface-soft petals, ruffled carnations, spiky thistles and matte eucalyptus-so the composition feels both lively and refined.
WILD AT HEART
£59.00
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A softly lit, close-up overhead view of a florist's signature bouquet that balances romance and rustic ease, every detail visible in the warm daylight. The arrangement centres on large, plush roses in pale blush, creamy ivory and soft peach, petals turning outward like lanterns of colour, while smaller lavender-tinged roses add a cool, vintage whisper. Sprays of tiny white filler blooms and pink-hued seed clusters punctuate the composition like a delicate mist, and feathery dried grasses in cream and tan give the design a meadow-walk quality and gentle structural lift. Lush greenery, notably rounded eucalyptus leaves with their characteristic dusty blue-green sheen, threads between blooms to provide a fresh, herbaceous counterpoint and a scent that recalls the nearby Hertford Union Canal on an early spring afternoon. The image is composed with a shallow depth of field so textures - the velvety rose faces, the papery dried elements, the satin of eucalyptus - read clearly and invite touch. Centered over the blooms is a semi-opaque white rectangle framing the promotional typography: an elegant script proclaims "Florist Choice," a smaller sans-serif "CHOICE" sits directly below, and the price "?70" is set in bold numerals at the base of the frame. This photograph conveys the quiet confidence of an expertly chosen bouquet ready for delivery across Old Ford and Bow Road, a thoughtful present for birthdays, small celebrations, or simply to bring the scent and softness of a local florist's craft into someone's home.
FLORIST CHOICE £70
£70.00
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This Easter hatbox design feels like spring has been gathered by hand and arranged with care by a local Old Ford florist who knows how precious the first bright days of the season can be. Center stage is a generous light pink Gerbera daisy, facing forward as if smiling, its many soft petals fanning out around a cool green centre. It is surrounded by a halo of lemon and sunshine-yellow chrysanthemums, each bloom open and radiant, echoing the brightness of morning light over nearby Victoria Park. Coral-orange carnations are woven through the yellow, their fringed petals stacked in soft whorls that add a cosy, tactile richness. Dotted between them, deep violet-purple lisianthus buds and flowers appear like little pockets of shadow and mystery, giving the whole design depth and a slightly more refined edge. Fresh greenery in different shapes and tones, including sprigs with fine variegation along their edges, threads through the flowers and peeks out at the base, softening every line and making the arrangement look lush and complete. All the blooms are gathered into a pastel lime yellow-green cylindrical hatbox, its smooth sides decorated with playful pastel Easter eggs in baby blue, pale pink, white, and soft mint, some patterned with dainty spots and fine stripes. Set against a clean white background, the colours seem to glow, making this piece ideal as an Easter centrepiece, a cheerful gift sent to a friend in Old Ford, or a bright accent on a windowsill overlooking the canals, bringing the promise of new beginnings indoors.
SORRENTO SUNRISE
£67.00
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Rich with Old Ford Florist's characteristic artistry, this image showcases a spectacular cluster of premium red roses, their plush velvet petals arranged with stunning precision within a matte black hatbox. Each bloom-some tightly curled, others blossoming gracefully-gleams with intense crimson and hints of warmth found strolling along the Regent's Canal at sunset. The arrangement's rounded form suggests abundance and thoughtfulness, as if the roses have been poured into the box and now overflow with heartfelt emotion. The texture is palpable: petals that beckon a gentle touch, shadowed folds playing across the bouquet's surface, and subtle light reflecting from petal to petal. A luxurious scarlet satin ribbon hugs the hatbox, its bow tied with unmatched care and finished with a petite, gemstone-like ornament, sparkling with the restrained grandeur found in Old Ford's best celebrations. The pristine white background enhances every detail, from the glistening bow to the deep red blooms, creating an atmosphere of intimacy and anticipation. This elegant piece would be at home in a romantic surprise for a loved one near Old Ford Road or as an opulent tribute for special anniversaries. Inhaling the imagined fragrance, one is transported to a morning market stall near Fish Island, where the freshest roses are always chosen for the grandest gestures.
SOMETHING SPECIAL
£250.00
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A lush, rounded bouquet of pink and lavender blooms fills the frame against a crisp white background, every flower clearly defined as if resting in soft daylight streaming over Old Ford's canals. At the centre, two large domes of powder-pink hydrangea provide a dreamy focal point, their layered, scalloped petals overlapping like tiny silk ruffles. Between these generous clusters, blush pink roses appear at different stages of opening, some with velvety petals spiralling wide, others still cupped and modest, evoking the anticipation of a special occasion. Slender stems of bell-shaped flowers in gentle tones of lilac and pale purple rise and curve through the design, their campanula-like blooms adding airiness and a graceful, vertical rhythm. Here and there, deeper notes of colour emerge in small heads of fuchsia and deep pink filler flowers, similar to waxflower or phlox, which break up the pastels with pockets of intensity and fine, starry detail. Fresh green foliage, in varying shades from soft lime to deeper forest, cradles the blossoms and peeps between petals, enhancing the impression of garden freshness you might find on a peaceful walk towards Mile End Park. The stems are clearly visible at the base, gathered neatly and tied to form a classic hand-tied bouquet, suggesting it has just been prepared by an attentive local florist. The arrangement feels joyful yet refined, ideal for celebrations, romantic gestures, or as a thoughtful delivery to a loved one in Old Ford, bringing a sense of gentle luxury and early summer charm into any home.
PINK CASHMERE
£59.00
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