A generous, rounded bouquet fills the frame against a pure white backdrop, its colours so vivid they seem to glow, like a burst of sunshine on a clear day in Old Ford. Dominating the arrangement are joyful yellow tones: classic yellow roses, perfectly shaped with softly spiralling petals, sit alongside plump chrysanthemums and smaller daisy-like flowers that spread their brightness through every corner of the design. Threaded between these are striking orange gerbera daisies, their wide, flat petals and contrasting centres creating a playful, modern feel reminiscent of vibrant market flowers along nearby Roman Road. Deep purple lisianthus weave gently through the warm palette, their layered, satin-like petals curling inwards as if caught in a gentle breeze, while occasional lilac buds and creamy white accents bring subtle lightness and balance. Popping out from the warm hues are lime-green button chrysanthemums, their rounded, textured forms adding a crisp, almost zesty freshness that echoes the greenery of Victoria Park. Scattered throughout, clusters of shiny red hypericum berries lend a festive, almost berry-wreath quality, suggesting celebration, gratitude, or an important life moment like an anniversary or promotion. The bouquet is cushioned on a base of glossy, dark green foliage, probably Ruscus and similar leaves, with fine, spiky blades of ornamental grass rising up to give the design movement and height. Each stem appears carefully positioned yet relaxed, creating a sense of effortless abundance that feels both polished and natural. Tied securely at the base, this hand-tied bouquet looks ready for same-day delivery across Old Ford, bringing a wave of colour and happiness to a kitchen table, office desk, or cosy living room.
TROPICAL SENSATION
£59.00
Framed like a small, private bouquet portrait, this Florist's Choice arrangement feels both intimate and deliberately curated. Dominant, ruffled garden roses in pale pink and blush form the focal heart of the composition, their layered petals soft to the eye and suggestive of a gentle rose perfume. Interspersed are plum and burgundy hellebore-style blooms that anchor the palette with dramatic depth, while delicate striped sweet peas in pale lavender and white trail through the bouquet with an almost musical lightness. Coral and peach ranunculus contribute warm, concentric layers, and small creamy-white filler flowers add pops of quiet brightness. The greens - a harmony of slender tendrils, eucalyptus-like sprigs and broader leaves - knit the blooms into a loose, garden-inspired shape, offering movement and natural texture. A translucent white square overlay sits over the flowers, bearing the flowing script "Florist Choice," the smaller uppercase "CHOICE" below it, and the prominent "?100" price at the bottom, signalling this is a florist-selected, premium option. Hands gently cradle the stems at the base, sleeves of pale clothing blurred behind, giving the image a human touch and a sense of careful handling. Soft daylight picks out the sheen on petals and the velvet of the darker flowers. This image suggests a thoughtful gift for birthdays or to mark a special moment and evokes the seasonal, hand-gathered style often chosen for deliveries across Old Ford, Roman Road and the surrounding East London neighbourhoods.
FLORIST CHOICE £100
£100.00
This exuberant bouquet reads like a pocket of sunlight wrapped in ribbon: a dense, opulent cluster of roses arranged with confident, practiced hands and presented against a bright white background so every hue can sing. The composition balances warm, sunny yellow roses with soft cream, blush pinks and confident fuchsia, while two-toned pink-and-white blooms add tenderness and small, deep burgundy spray roses bring shadowed intensity. Textures play across the composition - broad, unfurled hybrid tea heads sit beside compact spray roses and tender, tight buds that promise further bloom. Fresh, glossy greenery, probably ruscus or salal, threads through the flowers, offering cool contrast and a slightly woodland freshness. A wide scarlet satin ribbon secures the stems in a neat, sculpted hand-tie and the bow's long tails cascade down; a discreet white tag tucked into the ribbon reads "Happy Holidays," hinting at festive intent. In words I might share with a customer, I would note the bouquet's soft, citrus-tinged fragrance and the satiny texture of the petals, both of which combine to create a sense of warmth and uplift. Imagining it delivered by a local florist, it suits the arc of celebrations around Old Ford - thoughtful for a birthday on Roman Road or a congratulatory surprise sent to a home near the canal by Old Ford Lock. It's an elegant, joyful gift that feels handcrafted and immediate.
CRAZY IN LOVE
£69.00
This sophisticated bouquet, carefully composed by Old Ford Florist near the vibrant Mile End and Hackney Wick, embodies a harmonious symphony of colour and texture against a pristine white canvas. The arrangement's heart is formed by grand hydrangea heads, awash in gradients of deep indigo, peacock teal, and subtle purple, their multi-faceted petals reminiscent of the lush gardens lining Regent's Canal. Nestling in between, roses unfold in soft lavender-soothing and fragrant-as well as timeless creamy white, their layers unfurling with quiet elegance. The bouquet's textural richness is amplified by plump white ranunculus, giving the composition a plush, almost tactile feel. Slender shoots of pale yellow lisianthus peek through, their buds and half-open blooms inviting a fresh zest. Among the star blooms, smaller accents of fuchsia-pink flowers twine gracefully, adding bursts of lively colour, while wispy pale pink astilbe softens the outlines, making the ensemble feel light and romantic. Delicate clusters of lacy green and white filler blossoms provide a gentle, intricate foundation. A medley of dark, glossy foliage frames and elevates the arrangement's colours. Bound at the base, the stems are neatly finished with a luxurious royal purple satin ribbon, a final artistic flourish that harmonizes beautifully with the bouquet's cool palette. Imbued with sentiments of joy, love, and grace, this bouquet is ideal for marking milestones or lending elegance to a cherished celebration in the heart of Old Ford.
TIMELESS VICTORIAN
£57.00
This radiant, hand-tied bunch of roses reads like a quiet love letter rendered in petals and ribbon. The composition favours large, fully opened roses in gentle blush pink and creamy white, their layered petals forming soft, buttery spirals that invite touch. Bright magenta-pink roses are sprinkled through the cushion of blossoms, their richer tones lending depth and joyful punctuation, while a few pale lavender blooms introduce a cool, poetic note. Tucked between the larger flowers are clusters of tiny spray roses - mostly creamy white with whispers of pale yellow at their centres - creating pockets of delicate texture that make the whole arrangement feel intimate and lovingly layered. Glossy dark-green foliage, probably ruscus or salal, peeks between the flowers; its elongated, slightly waxy leaves provide a crisp, verdant frame that enhances the roses' colours and gives the bouquet a healthy, abundant silhouette. The stems are gathered firmly at the base and finished with a wide, baby-pink satin ribbon tied into an elegant bow; the ribbon's sheen mirrors the leaves' gloss and completes the composition with a tender flourish. Bathed in soft, neutral light against a white background, the bouquet suggests a faint, classic rose scent and a mood of sincere affection - fitting for a birthday surprise, an anniversary celebration, or a thoughtful gesture for someone special in the nearby Victoria Park or Cambridge Heath area.
GLAMOUR
£67.00
FLORIST CHOICE £150
£150.00
A generous hand-tied bouquet of roses fills the frame from edge to edge, set against a bright white backdrop that makes every colour glow. The design is densely packed, forming a rounded dome where no single rose dominates, but instead a harmonious chorus of hues appears, like a festive gathering after market day near Roman Road in Old Ford. Deep red and burgundy roses provide the romantic heart of the composition, their petals velvety and layered, while vivid orange and warm coral blooms add a lively, almost sunset-like energy. Scattered among them, bright yellow roses bring a carefree note of friendship and optimism, and soft blush pinks mingle with bolder fuchsia and magenta tones to suggest affection and joy. Cream and ivory roses are placed thoughtfully throughout, their quieter tones giving the eye somewhere to rest. Each flower head is at a slightly different stage of opening, from tight buds hinting at future beauty to fully expanded blossoms revealing intricate spirals at the centre. Dark green leaves nestle between the roses and gather around the base, providing a rich natural frame. Beneath the vibrant crown of flowers, the straight green stems are tightly bound with a cheerful green and white checked ribbon, the gingham pattern adding a touch of rustic charm, as if the bouquet had just been wrapped by a local Old Ford florist for a doorstep delivery. The lighting is clear and gentle, without harsh shadows, highlighting the smoothness of the petals and suggesting the soft, classic scent that rises from a freshly arranged rose bouquet perfect for milestones, thank-yous, or just-because moments across East London.
WAIKIKI SUNSET
£69.00
Captured against a crisp, uncluttered white background, this flower hatbox looks like a modern jewel of colour and romance. The container itself is a sleek black round box with a fine red band at its base, giving the impression of a designer accessory one might spot in a boutique near Roman Road Market. Bursting from the top, a lavish dome of roses completely conceals the opening of the box, so the blooms appear almost weightless, as if they are gently spilling upwards. Deep red roses, lush and velvety, stand out immediately, their rich tone suggesting heartfelt devotion. Around them, clusters of blush pink, fuchsia, peach, apricot, cream, and soft lavender roses are threaded with care, each shade blending smoothly into the next, creating a painterly, ombré effect. Some blossoms are generous and fully unfurled, their petals layered like silk ruffles, while smaller spray roses and younger buds tuck into the gaps, bringing dimension and that just-picked-from-the-market freshness. Fine green foliage, possibly eucalyptus or fern-like leaves, emerges in slim lines, offering cool, refreshing contrast and helping to define the curve of the arrangement. The lighting is bright yet gentle, showing off the natural sheen of the petals without harsh glare. This design feels both indulgent and inviting, like a bouquet meant for a candlelit dinner in Old Ford, a thoughtful thank-you for a friend near Hackney Wick, or a grand romantic gesture delivered the same day to a flat overlooking the canal. As a florist, the balance of colour, shape, and texture here reflects meticulous craftsmanship and a deep understanding of how roses speak to the heart.
SWEET LOVE
£97.00
From a direct top-down view on a clean white background, this sumptuous fall bouquet presents a study in warm tones and contrasting textures that feels right at home in Old Ford. The composition is centred on richly hued roses, their petals unfolding from a soft peach heart to deeper coral and orange edges, some outer petals edged with a rusty red as if kissed by autumn air. Interspersed among them are glossy Hypericum berries: vivid lime-green beads alongside pale cream-yellow clusters, which add small, jewel-like highlights and a lively, tactile rhythm. Green Trick-style dianthus forms velvety, moss-like mounds, offering an unexpected, plush texture against the smoother rose petals. Broad, fresh green foliage provides a lush backdrop while prominent lobed leaves in deep burgundy and burnt orange anchor the palette and reinforce the seasonal theme. Light plays gently across the arrangement, accenting velvety petals and the waxy sheen of berries while soft shadows lend depth. As local florists at Old Ford Florist, we imagine this piece brightening a dining table on Roman Road or arriving as a thoughtful Thanksgiving gift for neighbours by the Hertford Union Canal; it's composed to feel both celebratory and restorative, a tactile, fragrant reminder of the harvest season.
PUMPKIN PIE
£64.50
Rich with Old Ford Florist's characteristic artistry, this image showcases a spectacular cluster of premium red roses, their plush velvet petals arranged with stunning precision within a matte black hatbox. Each bloom-some tightly curled, others blossoming gracefully-gleams with intense crimson and hints of warmth found strolling along the Regent's Canal at sunset. The arrangement's rounded form suggests abundance and thoughtfulness, as if the roses have been poured into the box and now overflow with heartfelt emotion. The texture is palpable: petals that beckon a gentle touch, shadowed folds playing across the bouquet's surface, and subtle light reflecting from petal to petal. A luxurious scarlet satin ribbon hugs the hatbox, its bow tied with unmatched care and finished with a petite, gemstone-like ornament, sparkling with the restrained grandeur found in Old Ford's best celebrations. The pristine white background enhances every detail, from the glistening bow to the deep red blooms, creating an atmosphere of intimacy and anticipation. This elegant piece would be at home in a romantic surprise for a loved one near Old Ford Road or as an opulent tribute for special anniversaries. Inhaling the imagined fragrance, one is transported to a morning market stall near Fish Island, where the freshest roses are always chosen for the grandest gestures.
SOMETHING SPECIAL
£250.00
This intimate close-up reads like a late-summer garden folded into a single bouquet: at its heart sits a deep burgundy dahlia whose velvety, concentric petals form a dramatic, almost tactile focal point. Surrounding it, garden roses in warm peach, creamy ivory and soft blush open in layered, ruffled cups that release a gentle, honeyed suggestion of scent even through the image. Interspersed among the roses are icy-blue eryngium thistles whose prickly silhouettes introduce a lively architectural contrast, while little clusters of pale green and cream berries add a crisp, fresh note. Varied eucalyptus sprigs and assorted greenery - some silvery, some glossy - breathe room into the composition, giving the bouquet an organic, hand-gathered feel rather than a rigid, formal line. The lighting is soft, directional and natural, catching the satins and mattes of petals and leaves so you can almost feel the difference between the silky rose petals and the coarse, sculpted thistle. This arrangement reads as a confident florist's selection - ideal for a romantic gesture, a heartfelt thank-you, or a thoughtfully arranged centerpiece - and evokes local ties to Old Ford's leafy edges near the Hertford Union Canal and Victoria Park, where seasonal stems and foraged textures inspire many of our designs. The image also includes a simple white framed label at center naming it a Florist Choice and marking the price as "?60," making the offer clear without distracting from the flowers themselves.
FLORIST CHOICE £60
£60.00
ALL OF ME
£100.00
A generously rounded floral arrangement in an elegant square glass vase glows with the soft light of yellow, green, and white tones, evoking the first warm days of spring in Old Ford. At the centre, golden yellow roses open in layered spirals, their petals rich and velvety, while smaller rose buds and sprays of miniature yellow blooms tuck into the gaps, building depth and a sense of abundance. Nestled among them are smooth, cushion-like white pompom chrysanthemums, their densely packed petals creating a calm, clouded texture that balances the brighter hues. Lime green button chrysanthemums punctuate the design with tiny globe-shaped bursts, and larger pale-green ruffled blooms, similar to carnations or decorative green mums, soften the overall silhouette. Surrounding and supporting the flowers is an array of foliage: broad, variegated leaves edged in creamy white, slender dark-green stems, and fine filler greenery that give movement and a natural garden feel, like something freshly gathered from a local park walk near Victoria Park. Sprinkled between the main flowers are delicate white filler blossoms that look like little stars, adding lightness and intricacy when viewed up close. The clear, low vase showcases the neatly arranged stems and is wrapped at its waist with a rustic, bark-like band, neatly finished with a bright lime green ribbon tied horizontally around it. The clean white backdrop lets every shade and texture be clearly visible, highlighting the expert craftsmanship of a local Old Ford florist. This bouquet conveys optimism and gentle celebration, perfectly suited for a birthday, housewarming, or a thoughtful "thinking of you" delivery within the neighbourhood.
FRESH BLOSSOM
£64.50
Presented against a clean white backdrop, this densely packed bouquet sings of late-spring warmth and thoughtful craftsmanship from a local East London perspective. Radiant yellow Asiatic lilies rise like golden trumpets, some fully open and freckled at their centres, others slender and closed, suggesting movement and anticipation. Nestled nearby, soft lavender-purple roses unfurl in delicate spirals, offering a cool, calming note amid the more exuberant hues. Generous orange Gerbera daisies sit prominently with their bold, flat petals, while chartreuse button chrysanthemums create textured, moss-like pockets that make the bouquet feel abundant and handassembled. Small, spherical orange and yellow spiky accents - reminiscent of Craspedia or other billy-button varieties - scatter joyful highlights through the massing. Several silvery blue Eryngium thistles add an unexpected, architectural contrast: their pointed bracts and metallic tones give the design a contemporary edge and guide the eye outward from the centre. Varied foliage - wide lily leaves, glossy filler greens and fine, airy stems - frames the composition, adding depth and a fresh, green scent that quietly perfumes the arrangement. As a florist working around Old Ford and the lanes that lead toward Roman Road and Bow, I see this bouquet as versatile: celebratory at a birthday brunch, warm for a get-well visit, or composed enough for a bedside sympathy vase. Prepared with local care by Old Ford Florist, it carries an approachable elegance suited to homes and small events across the neighbourhood.
TROPIC GETAWAY
£64.00
Bathed in soft natural light against a pure white backdrop, this hand-tied bouquet reads like a slice of summer sunlight you can hold. Dominating the rounded design are several large, open roses in a spectrum from molten orange to honeyed gold, their layered petals offering juicy, velvety texture and a warm, heady scent. Interspersed among them are fluffy coral and peach carnations whose frilly, densely packed petals create plush volume and a comforting tactile contrast to the roses. Sprightly gerbera daisies in apricot and soft peach lift the arrangement with broad, flat faces and green-yellow centres that add lively focal points. Flecks of tiny white filler blooms-reminiscent of freesia or small spray flowers-dot the composition, brightening the warmer tones and adding delicate airiness. Pale green, star-like filler clusters and slender sprigs echo through the bouquet, while round, silvery eucalyptus leaves provide cool, aromatic counterpoints and a graceful, organic silhouette. The stems are gathered and tied neatly at the base in a hand-tied style that suggests freshness and care, perfect for presentation or gentle arranging into a vase. As a local florist, I imagine handing this to a customer collecting on Old Ford Road or delivering across Mile End and nearby Victoria Park-an arrangement meant to celebrate birthdays, anniversaries, or to bring a quiet lift to a friend's kitchen table. Texturally rich, softly scented, and visually warm, it feels like a carefully considered, neighbourhood-made gift that radiates cheer without fuss.
BRIGHT KISS
£55.00
Captured against a bright white background, this round, hand-tied bouquet radiates softness and romance, as if freshly prepared in a local Old Ford workshop before heading out for same-day delivery. The eye is first drawn to the creamy white and ivory roses, fully open with generous, spiralling petals that form luxurious cups of colour at the centre of the design. Nestled around them are clusters of small pink spray roses, some just beginning to unfurl, others more open, lending a charming, garden-like feel and subtle variations of blush and rose-pink. A few vibrant pink gerbera daisies punctuate the arrangement, their broad, flat petals framing dark central disks that anchor the palette and introduce a modern, upbeat note. Soft, ruffled carnations in a light, powdery pink tone add volume and a comforting, textured layer reminiscent of traditional East London cottage gardens. Between these main blooms sit slim-petalled white alstroemeria, their inner petals delicately streaked and speckled in fine reddish-brown, which adds an intricate, almost painterly detail. Sprays of white baby's breath weave through the bouquet like a mist, creating a sense of air and movement so the flowers appear to float together rather than simply sit side by side. Touches of fresh green foliage and neatly aligned stems at the base ground the pastel colours and emphasise the florist's careful craftsmanship. The bouquet feels perfect for celebrating a new baby in one of the modern flats overlooking the Hertford Union Canal, sending gentle sympathy, or simply brightening a friend's home off Old Ford Road with a heartfelt, timeless gift of fresh flowers.
AMALFI LOVE
£59.00
This image shows a jubilant mixed bouquet that seems to glow against a crisp white studio background, the kind of design a seasoned Old Ford florist might prepare for a celebration near Roman Road or after a walk through Victoria Park. The flowers are gathered tightly into a clear rectangular glass vase, its clean lines softened by a band of light green and white gingham ribbon wrapped snugly around the lower half, adding a touch of homely charm and springtime freshness. At the heart of the arrangement, velvety deep red roses stand tall, their petals richly layered and almost plush to the eye. Beside them, red-orange carnations with softly ruffled edges create a sense of movement and depth, echoing the roses' warmth while introducing a slightly playful texture. Bright orange gerbera daisies, each with a strong dark centre, are spaced throughout like bursts of sunshine, while clusters of vivid lime-green button chrysanthemums nestle between the larger blooms, giving the bouquet a lively, almost fizzy energy. Several white oriental lilies stretch upward, some open to reveal delicate pink streaks along their trumpet-shaped petals and dusted stamens, others still in bud, promising continued unfolding beauty over the days to come. The flowers are cradled by lush dark green leaves and airy sprigs of silver-toned eucalyptus, which lend structure and a cool contrast to the warmer hues. In the lower right corner, a bold circular orange graphic partially overlaps the vase, carrying the clear white text "VASE INCLUDED," indicating that this bright, joyful design arrives complete and ready to display in homes and offices across Old Ford.
IMPERIAL TOPAZ
£60.00
A lush, rounded bouquet of pink and lavender blooms fills the frame against a crisp white background, every flower clearly defined as if resting in soft daylight streaming over Old Ford's canals. At the centre, two large domes of powder-pink hydrangea provide a dreamy focal point, their layered, scalloped petals overlapping like tiny silk ruffles. Between these generous clusters, blush pink roses appear at different stages of opening, some with velvety petals spiralling wide, others still cupped and modest, evoking the anticipation of a special occasion. Slender stems of bell-shaped flowers in gentle tones of lilac and pale purple rise and curve through the design, their campanula-like blooms adding airiness and a graceful, vertical rhythm. Here and there, deeper notes of colour emerge in small heads of fuchsia and deep pink filler flowers, similar to waxflower or phlox, which break up the pastels with pockets of intensity and fine, starry detail. Fresh green foliage, in varying shades from soft lime to deeper forest, cradles the blossoms and peeps between petals, enhancing the impression of garden freshness you might find on a peaceful walk towards Mile End Park. The stems are clearly visible at the base, gathered neatly and tied to form a classic hand-tied bouquet, suggesting it has just been prepared by an attentive local florist. The arrangement feels joyful yet refined, ideal for celebrations, romantic gestures, or as a thoughtful delivery to a loved one in Old Ford, bringing a sense of gentle luxury and early summer charm into any home.
PINK CASHMERE
£59.00
Bathed in a soft morning glow, a thoughtfully designed bouquet rests in a clear, textured vase atop a white backdrop, evoking a sense of both joy and comfort characteristic of Old Ford's close-knit community. The bouquet's rounded silhouette features delicately unfurling lavender roses at its center, their soft hues and subtle scent reminiscent of springtime walks along the canal. Surrounding these are bright fuchsia pink gerbera daisies, their open faces and rich plum centers drawing the eye and bringing a burst of cheerful exuberance, similar to the lively energy on Roman Road. Clusters of smaller, velvety magenta chrysanthemum blossoms-some dotted with gentle green accents-add layers of richness and tactile interest. Interwoven throughout, clouds of white baby's breath lend the arrangement a weightless, cloudlike freshness, while deep green foliage provides a framing embrace and a sense of wild abundance. The vase's crackle glass design sparkles gently in the light, complemented by rustic raffia tied simply at the neck-a nod to Old Ford's love of artisan tradition. A plain white gift tag hangs from the ribbon, waiting for a personal message to mark birthdays, anniversaries, or special moments. This arrangement channels the emotion and artistry found in every bouquet crafted by local Old Ford florists, a perfect floral gift for bringing a heartfelt touch to any home or occasion in the neighbourhood.
DAY BRIGHTENER
£55.00
This Easter hatbox design feels like spring has been gathered by hand and arranged with care by a local Old Ford florist who knows how precious the first bright days of the season can be. Center stage is a generous light pink Gerbera daisy, facing forward as if smiling, its many soft petals fanning out around a cool green centre. It is surrounded by a halo of lemon and sunshine-yellow chrysanthemums, each bloom open and radiant, echoing the brightness of morning light over nearby Victoria Park. Coral-orange carnations are woven through the yellow, their fringed petals stacked in soft whorls that add a cosy, tactile richness. Dotted between them, deep violet-purple lisianthus buds and flowers appear like little pockets of shadow and mystery, giving the whole design depth and a slightly more refined edge. Fresh greenery in different shapes and tones, including sprigs with fine variegation along their edges, threads through the flowers and peeks out at the base, softening every line and making the arrangement look lush and complete. All the blooms are gathered into a pastel lime yellow-green cylindrical hatbox, its smooth sides decorated with playful pastel Easter eggs in baby blue, pale pink, white, and soft mint, some patterned with dainty spots and fine stripes. Set against a clean white background, the colours seem to glow, making this piece ideal as an Easter centrepiece, a cheerful gift sent to a friend in Old Ford, or a bright accent on a windowsill overlooking the canals, bringing the promise of new beginnings indoors.
SORRENTO SUNRISE
£67.00
A luminous, tightly packed seasonal bouquet captured from above on a pure white background, evoking the turning leaves and harvest air of Old Ford and the green spaces around Victoria Park. At its heart several fully unfurled orange lilies dominate the scene with their elegant, trumpet-like petals and soft sheen; numerous small buds in pale orange and bright green promise more blossom to come, adding a layered sense of depth. Around them, cheerful Gerbera daisies in pumpkin orange and deep burgundy-red sit like tiny suns, their radiating petals drawing the eye inward. Creamy white lisianthus appear as ruffled clouds among the bolder flowers, softening the palette, while delicate Astrantia clusters in muted purple and lavender contribute a fine, starry texture that gives the arrangement an airy intricacy. Large, lobed leaves in warm reddish-brown and maroon-reminiscent of oak or aged maple-are woven through the bouquet, their slightly curled edges lending seasonal authenticity, while fresh green foliage and slender stems provide contrast and lively structure. The whole piece is bright, lush, and impeccably fresh, as if gathered that morning from a local market near Old Ford Road; its scent suggests a honeyed lily sweetness underscored by green, woodsy notes. This design feels celebratory and grounding at once: ideal for a Thanksgiving table, a harvest-themed event, or a thoughtful autumn gift delivered across Old Ford and nearby neighbourhoods, carrying with it the comforting colours and textures of late-year gardens.
NATURE'S PALETTE
£74.50
A luxurious hand-tied bouquet of hydrangeas and foliage fills the frame, set against a pure white background that makes every colour and texture appear vivid and clear. Dominating the heart of the design is a large, rounded bloom of creamy white hydrangea, its petals densely layered to create a plush, cushion-like effect, almost like a soft cloud resting in the middle of the flowers. Surrounding this central bloom are generous clusters of pastel blue hydrangeas, their petals gently overlapping in cool, watery tones that evoke a calm walk along the River Lea near Old Ford. Interspersed among the blue and white are vibrant lime-green hydrangea heads, their fresh citrus hue adding a lively spark and suggesting the first flush of spring growth. The bouquet is richly framed with layers of greenery: rounded, silvery eucalyptus leaves curve gracefully between the blossoms, bringing subtle movement and a hint of contemporary style, while deeper green foliage with smoother, glossier surfaces winds throughout the design, adding shadow, structure, and a sense of natural fullness. The stems are neatly gathered at the base, all aligned and tied to form a classic hand-tied bunch that feels ready to be placed into a clear glass vase on a kitchen table overlooking Old Ford's terraced streets. Soft, even lighting washes over the arrangement, highlighting the delicate, papery quality of each hydrangea floret and the matte-satin contrast of the leaves. The overall mood is peaceful yet uplifting, making this bouquet ideal for gentle celebrations, thoughtful get-well wishes, or simply bringing a cool, elegant freshness into a local home.
MOONLIGHT PATH
£60.00
This image shows a richly detailed, hand-tied bouquet set against a clean white background, allowing every colour and texture to stand out clearly. At its centre, large garden roses in shades of blush pink, dusty mauve, and antique rose open gracefully, each swirl of petal creating a sense of calm romance. Ruffled carnations surround them, their petals softly layered from creamy nude and pale blush to deeper rosy edges, adding volume and a slightly nostalgic, vintage feel. Threaded through these warm tones are striking notes of deep indigo and royal blue, including a prominent anemone with a dark, inky centre and several tight tulip-like buds, bringing dramatic contrast like patches of shadowed sky over the canals around Old Ford. Pale lilac and lavender stock stems rise delicately above the rounded shapes, their clusters of tiny blooms adding lightness and a hint of gentle fragrance that you can almost imagine perfuming a quiet kitchen or living room. Silvery eucalyptus leaves mingle with darker, glossy foliage, their cool green tones balancing the richer colours and suggesting that crisp, fresh aroma familiar to anyone who loves seasonal flowers. The stems are neatly gathered and bound at the base, clearly showing this is a freshly prepared, hand-crafted bouquet, ready for delivery across Old Ford. The overall mood is soothing yet expressive, ideal for celebrating a birthday, sending congratulations, or offering comfort - a bouquet that seems designed to bring a moment of stillness and beauty into everyday East London life.
NOBLE BEAUTY
£67.00
An elegant, round hatbox of flowers sits perfectly centred against a pristine white background, the kind of arrangement you might imagine arriving at a stylish Old Ford townhouse near the Hertford Union Canal. The container is a delicate, light pink cylinder with a smooth, velvety finish, encircled by a narrow coral-red satin ribbon that crosses at the front in a neat bow. A small, cream-coloured gift tag with soft green lettering dangles from the bow, hinting at a personal message tucked into the delivery. Above the rim of the hatbox, the bouquet swells into a generous, domed cluster of pastel blooms and fresh greenery. Dominating the eye is a sumptuous rose in full bloom, its petals washed in pale blush at the edges and deepening to a more intense pink curl at the centre. Around it, crisp white chrysanthemums with vibrant yellow-green centres create a sense of clarity and brightness, like a burst of daylight over Old Ford Road. Slender stems of white alstroemeria weave through the design, their trumpet-like flowers marked with fine speckles that draw the gaze closer. Interspersed pockets of deeper pink flowers, possibly spray roses or lisianthus, lend depth and contrast, echoing the romantic notes of the central rose. Nestled among the blossoms is a carefully chosen mix of foliage: round, silvery eucalyptus leaves, darker green fillers, and little sprigs tipped with tiny buds that give an organic, almost freshly picked feel. The overall effect is one of softness and quiet luxury, a modern take on traditional flower gifting that would feel just as at home on a café table off Parnell Road as on a bedside in a nearby Victorian terrace, perfect for marking heartfelt occasions with a gentle yet polished flourish.
CAPRI CALYPSO
£65.00
Arranging this bouquet in Old Ford's gentle morning light, I am drawn to the way blush-toned gerberas and delicate pink roses interact-a dance of colour much like the interplay of sun and shadow along the Regent's Canal. The soft hues of pink blend seamlessly, washed lightly across the petals like a watercolour memory, while bold spikes of deep purple statice add a pleasing punctuation and energy. Each leaf is vibrant with dewy freshness, its cooling green base calming and grounding the expressive blooms that reach overhead. Framed by an understated glass vase, the overall impression is both airy and abundant-akin to a spring morning's optimism drifting through open windows. These flowers invite you in, their dewdrop freshness and radiant tones promising comfort and cheer. Whether intended as a luminous get-well gesture or a graceful accent for a living room near Old Ford Road, this arrangement embodies skilled craftsmanship and the joy of giving something truly beautiful, crafted for neighbours by someone who knows the neighbourhood's unique charm.
PINK DAZE
£49.00
Set against a pure white background, this hand-tied bouquet appears almost to float, its colours alive and luminous. At the heart, three impressive sunflowers dominate the composition, their dark, textured centres ringed with layers of bold yellow petals that suggest warmth, abundance, and the relaxed ease of a summer afternoon by the Hertford Union Canal in Old Ford. Between these confident faces, clusters of creamy white roses introduce a more classical note; their petals are densely packed in smooth spirals, some blooms fully open while others remain partially closed, hinting at gentle movement and growth. Scattered playfully throughout are tiny white daisy-like flowers, likely chamomile or feverfew, each with a soft yellow centre that echoes the sunflower tones on a smaller, more delicate scale, adding a sense of lightness and informal charm. Surrounding and supporting these central flowers, wisps of bright lime-green foliage, similar to solidago or another airy filler, create a cloud of feathery texture, filling the spaces without overwhelming the main blooms. This greenery adds depth and a subtle sense of motion, as though the bouquet had just been gathered from a breezy field edging Old Ford Road. Below, the natural stems are carefully aligned and bound with a simple lime-green ribbon, tied firmly yet with a relaxed drape that preserves the natural, rustic-chic feeling. The overall arrangement feels joyful and uplifting, ideal for marking a milestone, brightening a new flat near Roman Road, or sending a heartfelt message of encouragement with flowers that balance country freshness and quiet elegance.
JOYFUL SUNRISE
£69.00
This image presents a composed, full bouquet of brilliant white lilies, densely arrayed in a transparent glass vase and photographed against an untextured white background. Each blossom displays multiple smooth, overlapping petals that unfurl into a soft, trumpet form; the outer petals are a pristine white while the interior throat carries a faint creamy yellow-green wash that adds warmth and dimensionality. Prominent within several blooms are long, slender stamens with pale greenish-yellow filaments capped by dusky brown anthers, a delicate, organic detail that livens the otherwise monochrome palette. Between the flowers, rich, deep green leaves-long, pointed, and slightly glossy-create a sculptural contrast, shaping the bouquet into a generous, uplifting silhouette. The clear vase, with its gently flared rim and solid base, reveals the tidy, pale green stems submerged in clean water, a visible assurance of the stems' freshness and the careful work of the arranger. The lighting is even and soft, highlighting the lilies' satiny textures and the subtle shadowing along petal curves, evoking the refined calm of an intimate celebration or a tasteful centrepiece at a small gathering in the Roman Road market area. As a florist speaking from practice in Old Ford and nearby Mile End, I'd mention the lilies' faint sweet perfume and the tactile contrast between velvety petals and firm leaves-qualities that make this arrangement appropriate for congratulations, quiet romance, or thoughtful home décor.
STRIKING BEAUTY
£65.00
Within the soft embrace of a white background, an exquisite bouquet of roses commands the scene, crafted with a florist's eye for texture and emotion and echoing the gentle yet vibrant spirit of Old Ford. Richly coloured roses swirl from coral and warm salmon at their hearts to peach and rose-pink at the edges, some petals boasting luminous bicolor transitions reminiscent of sunsets glimpsed across the Regent's Canal. Each bloom, carefully unfurled and robust, is nestled within deep green foliage-perhaps eucalyptus or salal-that circles the bouquet with jewel-toned intensity, amplifying both texture and hue. The petals and leaves alike carry a velvety softness, their surfaces freshly misted and catching the natural light, promising not just visual beauty but a tactile delight befitting any cherished moment. Completing this sensory experience, the lower left of the image features a Thorntons Orange Crisp chocolate pouch, its elegant cream packaging adorned with the distinctive logo and a rich illustration of glossy chocolate truffles. Lying in front of the pouch are two actual truffles, gleaming and round, their milk chocolate coating inviting indulgence. This harmonious combination of floral artistry and artisanal chocolate evokes heartfelt generosity, making it a fitting choice for occasions from birthdays to anniversary surprises in Old Ford. The ensemble captures the fleeting magic of community celebrations-a bouquet as generous as laughter shared on a summer's evening, and chocolates that promise comfort, pleasure, and delight to all who receive them.
SWEET SERENADE
£89.00
Presented against a brilliant white background, this hand-tied bouquet reads like a small garden gathered in the hand of a local East London floral designer. At its core is a plush, lime-green hydrangea whose dense clusters of petite petals create a clouded texture and a luminous focal point. Surrounding blooms include several deep red roses with tightly furled petals that suggest classic romance, tempered by softer blush-pink and cream roses that unfurl with delicate, tender curves. Bright coral-pink carnations with their frilled edges are scattered through the design, adding warmth and an inviting tactile contrast. Cool, metallic blue-grey Eryngium thistles lift the arrangement with architectural spikes and a unique, sea-hued tone that contrasts beautifully with the warmer florals. A generous mix of foliage-silvery eucalyptus leaves and long, slender blades of grass or filler-frames the bouquet, providing aromatic depth and a sense of movement as if caught on a light canal breeze near the Hertford Union. The stems are neatly gathered and tied at the base with natural twine, showing the fresh green cuts and the hand-made quality of the piece. As a floral note, the bouquet reads bright and contemporary, suited to celebratory occasions or elegant home styling; as a local touch, Old Ford Florist would recommend it for delivery to neighbours around Mile End or Bow, where the arrangement's freshness and balanced textures have particular appeal. The image's clean lighting highlights each hue and surface-soft petals, ruffled carnations, spiky thistles and matte eucalyptus-so the composition feels both lively and refined.
WILD AT HEART
£59.00
This image presents a classic, understated arrangement of about a dozen creamy white roses, each bloom at a different stage of opening so the eye travels through rounds of petals that shift from tight spirals to full, velvety cups. A generous sprinkling of baby's breath threads through the arrangement, its minute, cloud-like blossoms creating an ethereal texture that seems to float around the larger flowers. The roses' soft ivory tones are lifted by a backdrop of glossy green leaves-some deep forest tones, others a brighter spring green-that anchor the display and add depth against the stark white setting. The stems are visible through the clear glass vase, the trimmed ends and water line offering a straightforward cue to the bouquet's freshness. Gentle, diffuse lighting sculpts the petals and casts faint shadows that emphasize the arrangement's three-dimensional rhythm, while the overall composition suggests both celebration and repose. I think of this bouquet in the context of local life around Old Ford: placed on a kitchen table after a morning at the Roman Road market, or sent as a thoughtful gesture to friends near Hertford Union Canal. The scent is soft and restrained-a tender, green rose note with a whisper of powdery gypsophila-inviting a moment to pause. Crafted with care, this arrangement balances simplicity and refinement, suitable for birthdays, anniversaries, or quiet remembrances, reflecting the deliberate hand of a florist attentive to texture, proportion, and the quiet poetry of white flowers.
MY ONLY
£70.00
An assured, florist's description of a locally-made arrangement, pictured in a simple clear glass vase with a gently curved silhouette: dense clusters of vivid sky-blue hydrangeas create the bouquet's generous, rounded form, each tiny floret catching light like a patch of summer sky. Amid that ocean of blue, three intense red roses rise with velvety, tightly packed petals-stately focal points that bring warmth and traditional romance to the cooler palette. Scattered throughout are airy sprays of white baby's breath, their pinprick blooms softening transitions between colour blocks and lending an ethereal, almost musical lightness. Soft, oval eucalyptus leaves and other fresh greens weave through the composition, offering a muted silver-green counterpoint and a faint, uplifting herbal scent when handled. The transparent vase displays clean stems submerged in water, signalling recent conditioning and careful handling-the kind of care we take at Old Ford Florist when arranging for deliveries across Old Ford, Bow, and Victoria Park. Bright, diffused daylight accentuates the hydrangeas' satiny texture and the deep seduction of the roses, making this piece feel both modern and timeless. It works as a thoughtful anniversary gift, a bold centrepiece for a celebratory table, or a quietly patriotic statement for summer gatherings near the Hertford Union Canal. The bouquet's balance of plush volume, contrasting colour punch, and delicate accents is an example of practical floral artistry: tactile, fragrant, and straightforwardly joyful, created with neighbourhood knowledge and an eye for how flowers settle into local homes.
I CHERISH YOU
£80.00
ALLURING BLOOMS
£99.00
SUNLIT BEAUTY
£110.00
Carefully arranged and photographed on a stark white background, this dense, hand-tied bouquet reads like a small celebration for the senses, the kind I might place on a windowsill overlooking Roman Road Market. Several large magenta Gerbera daisies dominate the composition, their concentric petals radiating from dark, almost intricate central discs; their colour is a vivid, fuchsia-leaning magenta that brings instant cheer. Interspersed among them are creamy white roses, their layered petals tightly furled at the heart and gently opening toward the edges, offering a soft, familiar scent and a timeless romantic counterpoint to the gerberas' exuberance. Deep purple Alstroemeria or Peruvian lilies thread through the bouquet, their trumpet-like shapes and spotted throats contributing delicate pattern and a subtle exotic note. Lush green foliage - a combination of broad glossy leaves and more linear, sword-like greens - builds volume and sculptural support, catching light to create pleasant highlights and soft shadows. A clear glass vase is slightly visible at the base, giving weight and balance to the arrangement without stealing focus. The overall mood is joyful yet elegant, suited for gifting, hosting, or quiet remembrance; it feels at home in a flat near Victoria Park or delivered locally across Old Ford. As a florist who arranges daily for neighbours, I note the freshness, the tactile variety of textures, and the care in balancing colour so the bouquet reads beautifully from every angle.
MESMERIZING HARMONY
£49.00
A softly lit, close-up overhead view of a florist's signature bouquet that balances romance and rustic ease, every detail visible in the warm daylight. The arrangement centres on large, plush roses in pale blush, creamy ivory and soft peach, petals turning outward like lanterns of colour, while smaller lavender-tinged roses add a cool, vintage whisper. Sprays of tiny white filler blooms and pink-hued seed clusters punctuate the composition like a delicate mist, and feathery dried grasses in cream and tan give the design a meadow-walk quality and gentle structural lift. Lush greenery, notably rounded eucalyptus leaves with their characteristic dusty blue-green sheen, threads between blooms to provide a fresh, herbaceous counterpoint and a scent that recalls the nearby Hertford Union Canal on an early spring afternoon. The image is composed with a shallow depth of field so textures - the velvety rose faces, the papery dried elements, the satin of eucalyptus - read clearly and invite touch. Centered over the blooms is a semi-opaque white rectangle framing the promotional typography: an elegant script proclaims "Florist Choice," a smaller sans-serif "CHOICE" sits directly below, and the price "?70" is set in bold numerals at the base of the frame. This photograph conveys the quiet confidence of an expertly chosen bouquet ready for delivery across Old Ford and Bow Road, a thoughtful present for birthdays, small celebrations, or simply to bring the scent and softness of a local florist's craft into someone's home.
FLORIST CHOICE £70
£70.00
Bursting with the brilliance of freshly gathered Gerbera daisies, this bouquet abounds with joyful spirit, reflecting the lively energy of Old Ford's community. Large, velvety-petaled daisies in shades of golden yellow, burnished orange, and lush magenta come together in a carefully hand-tied cluster, each blossom's dark, espresso-hued center lending dramatic contrast. Arranged with sprigs of tactile, verdant foliage, the bouquet sits gracefully in a clear glass vase filled with pristine water, capturing that sense of renewal found along the Regent's Canal on an early spring morning. The wrapping-a rustic yet refined combination of natural kraft paper and glossy, transparent cellophane-suggests a gift gathered with affection from a favourite florist near Bow. A piece of textured twine wraps softly around the bouquet's base, from which a small tag dangles, bearing a rose emblem that calls to mind Old Ford's rich tradition of artisan craft. In the gentle local sunlight, each hue is amplified, illuminating the vase atop a fresh white table. This composition is thoughtfully arranged to convey warmth and congratulations, the sort of bouquet perfect for a milestone, get-well wish, or to lift the spirits in any East End home. The sensory interplay-petal softness, breezy scent, gentle light-embodies not just a bouquet, but a memory of Old Ford's vibrant floral heritage.
SUNNY GARDEN
£49.00
CARIBBEAN ESCAPE
£50.00
SWEET EXTRAVAGANZA
£99.00
PINK POP
£72.00
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